Datamonitor's Motorcycles in Western Europe industry profile is an essential resource for top-level data and analysis covering the Motorcycles industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of the industry's recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of the industry
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Highlights
* Detailed information is included on market size, measured by value and/or volume
* Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape
* Market shares are covered by manufacturer or brand
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market DefinitionThe motorcycles market consists of all classes of on- and off-road motorcycles including scooters and mopeds. Mopeds are powered two-wheeler vehicles with engine capacity of less than 50 c.c., generally also equipped for non-motorised propulsion and with restricted maximum speed. For the purposes of this profile, all powered two-wheelers other than mopeds are classed as 'motorcycles'. Volumes reflect the number of new motorcycles sold each year. The market value is assessed at manufacturers' list price. All currency conversions are carried out at constant average annual 2008 exchange rates.For the purpose of this report Europe is divided into Eastern Europe and Western Europe.Eastern Europe is deemed to comprise of the Czech Republic, Hungary, Poland, Romania, Russia, and the Ukraine.Western Europe is deemed to comprise of Belgium, Denmark, France, Germany, Italy, Netherlands, Norway, Spain, Sweden, and the United Kingdom.The Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the United States.Asia-
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Report Table of Contents:
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Five Forces Analysis 14
7.1 Summary 14
7.2 Buyer Power 15
7.3 Supplier Power 16
7.4 New Entrants 17
7.5 Substitutes 18
7.6 Rivalry 19
CHAPTER 8 Leading Companies 20
8.1 Honda 20
8.2 Yamaha 23
8.3 Piaggio & C. SpA 26
8.4 Suzuki 28
CHAPTER 9 Market Forecasts 31
9.1 Market Value Forecast 31
9.2 Market Volume Forecast 32
CHAPTER 10 Macroeconomic Indicators 33
CHAPTER 11 Appendix 34
11.1 Methodology 34
11.2 Industry Associations 35
11.3 Related Datamonitor Research 35
LIST OF TABLES
Table 1: Western Europe Motorcycles Market Value: $ billion, 2004-2008 9
Table 2: Western Europe Motorcycles Market Volume: Units thousand, 2004-2008 10
Table 3: Western Europe Motorcycles Market Segmentation I: % Share, by Value, 2008 11
Table 4: Western Europe Motorcycles Market Segmentation II: % Share, by Value, 2008 12
Table 5: Western Europe Motorcycles Market Share: % Share, by Volume, 2008 13
Table 6: Key Facts: Honda 20
Table 7: Key Financials: Honda 22
Table 8: Key Facts: Yamaha 23
Table 9: Key Financials: Yamaha 25
Table 10: Key Facts: Piaggio & C. SpA 26
Table 11: Key Financials: Piaggio & C. SpA 27
Table 12: Key Facts: Suzuki 28
Table 13: Key Financials: Suzuki 30
Table 14: Western Europe Motorcycles Market Value Forecast: $ billion, 2008-2013 31
Table 15: Western Europe Motorcycles Market Volume Forecast: Units thousand, 2008-2013 32
Table 16: Western Europe Exchange Rate, 2004-2008 33
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