The move comes on the back of the successful introduction of Raspberry flavour bags last year. Both are made with real fruit puree and as always with Panda’s products, contain no preservatives, artificial colours or artificial flavours.
The Cherry bags are also fat free.
The launch is being supported with a PR drive featuring a social media campaign and is encouraging brand interaction by offering prizes including an iPod Touch, iTunes vouchers and a month’s supply of free product. To be in with a chance of
winning, consumers must post pictures of themselves eating the Cherry product in unusual places onto its website www.landoflicorice.co.uk .
The 200g Cherry bag has an RRP of £1.94 and has over 95% distribution penetration in independent health food stores and is available nationwide in Holland & Barrett and Julian Graves stores.
Lisa Gawthorne, Panda International Marketing Manager, said: “Our traditional customer demographic is 45+ but the launch of fruit flavours has seen us make great inroads into a younger audience and our cherry flavour is the latest part of that plan.”
The fruit flavours and ‘no nasties’ message are part of the drive to make Panda an acceptable snack for all the family. This is already happening across the UK as families fall in love with its licorice - Panda’s four bar pack is up 52.1%,Comfits is up 114.3% and the Single Bar is up 51.1%.
Licorice is ideal for children’s lunch boxes or as a healthier post-school alternative snack to chocolate or other sweets. It is also perfect for those trying to lose weight. All of Panda’s licorice products are also suitable for vegetarians.
For more media information or samples please contact Rick or Emma at Smoking Gun PR on 0161 921 8164 or email firstname.lastname@example.org or visit http://www.smokinggunpr.co.uk
*AC Nielsen 52WE 31.10.09
Notes to editors:
Panda Licorice is available from Tesco Pharmacy, Waitrose, Sainsbury’s, Boots,
Booths, Holland & Barrett, Julian Graves and most good independent health shops.
Panda has been producing the world's leading premium quality, soft eating
licorice since 1927.
The secret of the unique Panda original flavour lies in carefully cooking only
four simple all natural ingredients – molasses syrup, wheat flour, licorice
extract and aniseed oil.
Panda Licorice is free from artificial ingredients and cooked in a traditional
way inspired by the clean Finnish nature.
Visit our website http://www.landoflicorice.co.uk
Become a fan on facebook http://www.facebook.com/
Follow us on Twitter at http://twitter.com/
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Panda Licorice has been producing the world’s leading premium quality, soft eating, fresh licorice since 1927 and boasts an amazing 80 years of continued production at the all famous Panda Factory in Finland. The real original Panda Licorice flavour has always fascinated people everywhere with its soft, aromatic and deceptively delicious tones.
Over the years in response to an ever growing loyal fan base, the Panda range has grown from three original products born in health stores (Natural Bar, Multipack and Licorice Cuts) to an impressive range of over ten mouth wateringly delicious products - making the brand No.1 for Licorice choice.
Panda is the original brand to pioneer the healthier confectionery category and it continues to lead the category year-on-year as more consumers become aware of their health and seek out those perfect healthier, guilt free, great tasting treats.