MRM London further expands Planning Department - Nick Velody appointed as Planning Director

March 12, 2010 - PRLog -- MRM London is delighted to announce that Nick Velody has joined the agency as Planning Director reporting to Executive Planning Director, Ben Felton.

Since Felton’s appointment in June 2009, planning has become a central function at the integrated agency with a team that are passionate about understanding the world around them and discovering how brands can find their place within it. The agency has also developed a new approach that clients love for getting the right answers – not only in relation to developing integrated communications but in helping them think about the future of their own businesses.

Velody, ex-Ogilvy and Grey and a Founding Director of Joshua/G2, has extensive experience of integrated communications and has worked on Ford, GSK, Zurich Insurance, Post Office, HBOS, the AA, Royal Mail, Kwik Fit and EMAP/Bauer brands.

Felton commented:  
“Planning is at the heart of everything we do. Only by proverbially walking in the shoes of our clients’ customers can we gain the key insights to develop truly memorable campaigns that influence people’s lives and actions. Clients take us seriously in looking at the future of their businesses and as we grow Nick brings with him exceptional experience in planning and strategy across many sectors.”

Velody added:
“MRM have an instinctive understanding of how brand and business strategies are re-aligning around digital and how to achieve this through integrated comms and customer utilities. They have great clients, talented people and are growing!  What is there not to love about joining?”

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About MRM London
MRM London is a top-five UK interactive agency and a top-five UK direct communications agency based in Southwark. The agency helps brands and businesses navigate the technology-connected world by truly understanding people and coming up with great ideas that are relevant, useful and entertaining. MRM London is part of MRM Worldwide – a leading digital and relationship marketing agency network.