How to Hire a Copywriter

March 12, 2010 - PRLog -- Advertising professionals will agree that slowly they are instrumental in changing the way the world thinks. They introduce humour, characters and stories in such different angles that one ponders about it and changes their own thought. Thus persuading them to go out and purchase. Every purchase translates to a sale giving a thumb up to the creative.

And somewhere in that creative the words written create such an impact on a reader causing behavioural changes that lead the consumer to put his own hand in the pocket and give the cash. That is the impact the words have on the consumer and the creator of the words – the copywriter is to be given every credit.

The copywriter is a thinker, visualiser, conceptualiser and executor. He can see the ad unfold before him and knows how to craft the copy to make a person see and think exactly what he wants them to.

Every agency needs a copywriter, but it depends on which level is the recruitment for. A fresher mostly has the thought, but cannot execute it. He is a raw deal, but it all begins like that. They need lots of encouragement and motivation. A senior writer understands why he is employed for and what his duties are. And a Creative Head – copy, means the person has come up the ranks being a copywriter and now handles the entire team. With one clear brief the Head understands what the client wants and what has to be done to up the brand.

But with a sea of personnel entering the copywriting field, how do you define the one that is perfect for your organisation. Begin by jotting down the key responsibility areas for the candidate. For instance if you are looking for a copywriter for web content, the person besides having a flair for English and is grammatically perfect, should be internet savvy and know what style of writing is required. As people glance through the first pages of any website, copy must be crisp with short sentences. As you go deeper into the website, the copy can be more detailed yet interesting.

Hence you can give a copy test to the candidates, so you know how the person thinks and how he writes? Secondly check his GQ; this is necessary for writers as they have to be well adept with world matters, new words, lingo, and syntax. This way the person can come up with great ideas for the client. If there is going to be lot of work put the candidate through a stress test, so you know the character of the person and if he can handle stress. If you get a yes for all the conducted tests, you have a candidate for the job.

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Jennie Gandhi has a passion for writing and writes on diverse topics including fashion, beauty, automotive, educational, motivational and even technical. Read some more interesting stuff on http://www.indianchild.com/management/motivating-employee... and http://www.indianchild.com/jobs/careers-in-public-relatio....