Attachment
Author: Author: Derek Gehl, articlesbase.com
Email marketing is one of the easiest and most profitable strategies available to the online entrepreneur as well as offline business owners.
99% of your website visitors will leave without buying anything from you on their first visit. By creating a great opt-in offer you can at least get their contact details, then use email marketing to follow up, build relationships, and turn them into paying customers.
Email marketing is by far the best and cheapest way to stay in touch with your customers and build rock-solid relationships with them, so they’ll buy from you again and again. Email marketing works. There are now more than one billion Internet users worldwide, 90% of them use email.
70% of users receive opt-in email from online businesses.
82% of online buyers have made at least one purchase in response to an email promotion.
32% have made an immediate online purchase in response to an email.
With numbers like these, you can understand why we are stunned to hear about a business that still hasn’t started to take advantage of email marketing strategies.
Sending your prospects valuable, free information will help them get to know and trust you. Once you’ve established your credibility, you will dramatically increase your chances of converting subscribers into lifelong customers.
Once you’ve started collecting email addresses, you can send your customers and new prospects regular updates letting them know what your specials are. Sending regular discount offers is a great way to get your customers familiar with you and your site, turning them into regulars who will buy from you again and again.
If you own an online business, you can set up a special page on your site that is accessible only to customers, and then send them an email telling them how to take advantage of the specials you advertise on that page.
You can use email to follow up with people you have spoken with personally, but who have not made a purchase. Offer to answer any additional questions they may have, at their convenience. This can will increase your chances of closing a sale by providing your leads with extra information and establish you as an authority in the industry.
Follow-up offers are one of the most powerful ways to build a profitable business. because they build on the trust you’ve established to close the initial sale, and turn first-time buyers into regulars.
How profitable can follow-up email be? The entire process of writing an email and sending it out took about 20 minutes, and your results can result in direct profit of thousands of dollars to you. And you no longer have to worry about things like printing costs, warehousing, packaging, and delivery, thus vastly increasing your profit margin.
For those who want to increase their online sales, SOS eMarketing recommends email Marketing, social network marketing, also known as social media marketing or social influence marketing. Call it what you like, online and offline companies are choosing not to spend money on traditional advertising these days, rather they are choosing to spend their marketing budget on a email marketing and social media networking.
To request a 5 Point Social Network Analysis Report
for your business from SOS eMarketing
There are integrated eMarketing tools that must be used to generate leads from Google as well as direct and referral, these are:
1. Social Network Marketing Twitter and Facebook posts increase your rank on Google and, if used correctly, create a stream of referral leads
2. Search Engine Optimization (SEO) Increased keyword tags and content influences rankings on Google
3. Pay Per Click Advertising (PPC) Google Ad words programs help your Google rankings and increase qualified sales traffic
4. Business Influence Marketing LinkedIn group’s postings are seen on Google and refer business customers to your site
5. Blog Sharing Prolog, Digg, Delicious, Stumbleupon, Technorati, Reddit, Twitter, Facebook, YouTube are all effective referral sites and help rankings on Google as well as refer traffic to your site.
For more information on integrated eMarketing programs for small business contact SOS eMarketing.
David Schwartz
SOS eMarketing
Click to contact SOS eMarketing
760.345.5069
eMail sosemarketing@
