Google has an enormous range of handy tools for you to use as a way of helping with your SEO and Traffic generation. All of these tools will help you with your SEO.
Google Webmaster Tools - search Google for Webmaster Tools
Google Webmaster Tools can give you some very technical information and provides you with detailed reports about your web pages' visibility on Google. You can see what Google thinks about your pages, you can find out the Top Search Terms being used by your visitors and you can check the amount of inbound links/outbound links etc. You can also submit your site map to Google via Webmaster Tools which will ensure that Google knows about all of your pages. To get Webmaster Tools to work you need to install a small code into your site.
There are also a few other technical bits which you may find interesting.
Google Website Optimizer - search Google for Website Optimizer
Website Optimizer is a tool that can help you improve the effectiveness of your website or web pages. By allowing you to Split Test different versions of your website content, you can determine what content best attracts users to lead them to convert on your site.
Example: You have a Name Squeeze Page where you are offering a Free Report in exchange for your visitors Name and Email Address. Using website optimizer you would test two slightly different versions of that Name Squeeze Page to see which one converts best.
First you need to increase your Traffic, then you need to split test to increase your conversion rate.
If you put all your efforts into SEO and none of your efforts into Split Testing some of your SEO efforts will be wasted.
Again you will need to get your website designer to insert a code into your web pages in order to get website optimizer to work. The key to all successful marketing and online marketing is testing and measuring. It is essential to get the most from your marketing campaigns, and without the numbers how are you going to know what's working and what's not.
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