Introducing the New Flair Style Collection from Optylux Group, Inc.

March 11, 2010 - PRLog -- As the exclusive U.S. importer of Flair-Germany, Optylux is proud to announce the release of the New Flair Style Collection.

The Flair-Germany line is quite possibly one of the most recognized and sought after eyewear collections in the world.  Featuring 3 distinctive collections, Couture, Pure and Custom Design, Flair has something to suit every taste and every face.  Optylux has emerged as an industry leader when it comes to unique, beautiful and exquisitely crafted eyewear that is always on the cutting edge of European fashion.  

The new collection not only complements Flair’s existing collections, but goes a step further by introducing brand new techniques, styling, materials and shapes.

This stunning collection is comprised of 22 styles, each in a variety of color combinations, custom blended specifically for Flair, to complement every face and skin tone.  Exotic materials such as fresh water pearls have been incorporated into some of the styles.  

The highlight of the new collection is the unique temple designs of styles 906, 907, 908 and 909.  They are crafted from thin acetate plaque and wrapped with wire in four unique looks. Because of the way they are crafted, the wire is actually part of the temple, rather than being adhered on.  

Flair utilizes only the highest quality materials, such as BioSteel™, known for its strength and flexibility. Lenses are mounted using the patented Flair Pure System, the strongest available on the market today.  
These features make Flair eyewear lightweight and strong, a hallmark of high quality.

The collection promises to be another best-seller for Optylux – Sarah Palin has already purchased one frame in the collection which has been customized according to her specifications.

For more information, or to place an order, phone Optylux at 888.330.4636, visit their website at www.optylux.com or become a fan of Optylux on Facebook at www.facebook.com.

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OPTYLUX Group Inc. philosophy is to create a unique company that distributes the world’s finest premium eyewear collections representing a rich heritage in the eyewear industry. We are interested in offering the consumer eyewear that makes a statement in design, quality and craftsmanship.