Jack Waymire, Paladin founder and author of the highly regarded book Who’s
Watching Your Money? The 17 Paladin Principles for Selecting a Financial Advisor (ISBN 0471476994) said “Paladin’s FADD service solves a major problem for investors when they review claims that are made by financial advisors who want to sell them investment products and services. Since most of the information comes to them in the form of sales pitches, they have no written record of what is said to convince them to buy from particular advisors. More importantly, they have no way of knowing if the advisors’ claims are true.”
Waymire went on to say, “Very few investors ask advisors to document their claims when they interview them. Even fewer are willing to take the time to validate the accuracy of advisor background data. Unfortunately, advisors know this about investors so some take advantage of the situation by making exaggerated claims so they sound more competent and ethical than they really are.”
Paladin’s FADD service solves this problem by conducting background checks and validating claims that advisors make about their credentials and ethics. For example, FADD reviews advisor experience, education, certifications, compliance histories, licensing, and registrations. Consequently, investors can select advisors with greater confidence because they know key data has been checked by an independent third party.
ABOUT PALADIN REGISTRY
Paladin is an information services company that provides free public services to investors. Our principal services help investors find pre-screened, five star rated professionals, and review data for their credentials, ethics, and business practices. Visit Paladin's website at www.paladinregistry.com for additional information.
KEY CONTACT (Paladin)
Founder & Author
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Paladin provides information about financial planners and financial advisors to investors who rely on professionals to help them achieve their financial goals. Since 2003, our only business has been rating, documenting, and certifying financial advisors.