Sealy Beds Announces China Expansion Plans

March 11, 2010 - PRLog -- One of the world’s leading bedding brands has announced plans to significantly expand their operations in China.

Sealy Beds and Sealy of Australia have joined forces to create Sealy China, a new enterprise which will be looking to make huge strides in the rapidly growing Chinese market. This has been one of Sealy’s major goals in 2010, with it being no secret that international expansion is high on the agenda at Sealy given its very strong position in its traditional core markets – Britain and the US.

Sealy will build its first ever factory in the Qingpu Industrial Park in China later this year, a state-of-the-art 100,000 square foot plant which will produce some of Sealy’s most popular beds and mattresses, such as a highly acclaimed Luxury Sealy Millionaire mattress:

http://mattressmaven.co.uk/sealy-millionaire-mattress/

Sealy is now growing its brand in one of the most dynamic markets in the world - China," said Larry Rogers, president and CEO of Sealy Beds, before speaking of the factory location in Qingpu, saying it “is an excellent location based on its strong infrastructure, supply chain system and close proximity to Shanghai's port.”

Simon Dyer, Sealy of Australia CEO and Sealy China's general manager, added, "This facility will support growing demand for Sealy products in the Chinese domestic market

This growing demand is illustrated by the popularity of Sealy beds and mattresses since the company began selling their products in China at the start of 2009. Sealy has now moved quickly to step up operations in the country and analysts believe that this could be a milestone moment in the evolution of the company, particular in its quest to become the leading bedding retailer in the world.

The Sealy mattress range - http://sealymattresses.co.uk/category/sealy-range/ - is one of the most advanced and popular ranges in the world and over time we can expect that Sealy will look to design and manufacture mattresses which are tailored specifically to the needs and preferences of the Chinese market.

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Mattress Brands tracks the news in the bedding and mattress industry through its primary website MattressMaven.co.uk.