Brand Yourself for Success in Art Licensing
-
Mar 10, 2010 -
Artists reported dreaming about branding and waking up at 4 am to start implementing what they learned. Social Media is being used to connect artists who participated in the teleseminar, "Brand Yourself for Success in Art Licensing", to support each other in implementing what they learned.
On February 24, 2010, art licensing giant Paul Brent, the #94 Licensor in the world according to License! Magazine, conducted an hour long teleseminar to help artists understand that branding is more than a logo and letterhead. During the call, Paul Brent noted, "What is really being recognized now is that the strongest form of branding is creating a personal brand. This is a brand that lives with you. It develops and changes as you gain your creative experiences."
Not just a theoretical discussion of branding, Brent left the artists with a list of actions to take in the week and month following the call to help them refine and strengthen their own art brand.
The response from participants has been fabulous. Two testimonials from artists include:
"I'm amazed by not just the quality and quantity of the information;
but also the genuine and friendly personality of Paul Brent. I'm fortunate to receive all this information in the early stages of my development;
because I know it will give me the most solid launch possible!" – Brenda
"(the teleseminar)
was powerful and I have been so busy. All my answers came like a tidal wave that night. All my answers were in pieces here and there. Right in front of my nose and did not see it. After that call in two hours of brain storming, I saw my style, subject, and created a logo and tag line. It just all fell into place. Great class and I'm looking forward to hearing the replay for things I might I missed. " –Bruce
Artists who missed the live call can get the replay online at
http://www.ArtLicensingInfo.com/branding.html. Learn more about Paul Brent at
http://www.PaulBrent.comPhoto:
http://www.prlog.org/10569074/1ABOUT ARTLICENSINGINFO.COM – ArtLicensingInfo.com is the go-to site for artists to learn about licensing their art. Founded by artist Tara Reed in 2008, the website now includes information from a growing list of industry experts including Paul Brent, Mary Engelbreit, Jill Seale, Cheryl Hodgson, Suzanne Cruise, and Daniel Tardent.
The website offers a wide range of no-cost and low-cost resources such as e-books (e.g. How to Get Started in Art Licensing and How to Find, Interact, and Work with Manufacturers Who License Art), teleseminars, coaching, The Art Licensing Info Monthly Ask Call Series (based on questions submitted by artists), a blog, newsletter, artist forum, Facebook page, YouTube channel and more. The author of The Goal Wheel for Artists, Ms. Reed is available for media interviews about the art industry at 503.466.9317.
