Toronto, ON March 2010 - In the most competitive job market since the Great Depression, aspiring author, writer, blogger and self professed adventure capitalist, Paul MacPherson has launched a website filed with advice to help Gen-X build their own personal brand at http://www.paulmacp.com. The site went live today.
"I wanted to demonstrate through down to earth advice and examples how Gen-Xers can build their own brands online," MacPherson said. The site will be a central part of his personal mission to help fellow Gen-Xers harness the power of the internet to propel their careers forward.
"As a perspective author, with my first book due out in June, I knew I will be searched online, and I knew my Google results didn’t accurately represent me." MacPherson said. "So I set out to change that, and realized other Gen-Xers could benefit from what I have learned." You can see what he has learned at http://www.paulmacp.com.


