The success of an article marketing campaign is partly dependent on the quality of the copywriting. Those who turn to article spinning might be missing the big picture. Article marketing is not just about link building every article you publish is a reflection of your expertise, your professionalism and that of your company.
Unfortunately copywriters do cost money, a good bit more than downloading article spinning software that promises to do the job for you. The hype and promises that surround article spinning software makes the choice easy:
1. Thousands of unique articles created from existing content you may have previously written.
2. Backlinks galore.
3. Top search engine rankings.
4. Multiple search engine listings.
It’s a complete no brainer; the rout of least resistance makes absolute sense. All the video reviews on the website were so convincing, the squeeze page sucked you right in and the price is right. Yep article spinning is definitely the way to go.
Have you ever heard the phrase ‘if it’s too good to be true it probably is’
Article marketing is a hugely successful tactic so much so that there is an insatiable demand for original, imaginative action provoking articles. Article spinning software is totally incapable of doing any of this. There is nothing that an article spinner can produce that can be called unique, spun articles are totally dependent on the research and strategy of the original. At best they could be called different. If the original content was well thought spun content can’t be any better or more effective at generating clicks to your site or paint your products or your company in a better light.
A one off well written press release can drive thousands of visitors to your site where they can be converted into valuable sales and long term customers, a well written article positioned on a highly relevant site or blog can do the same. Many high powered authority sites welcome article submissions or guest bloggers. However the editorial control is likely to be a lot stiffer than most article directories making it difficult for spun content to squeeze past.
So rather than ask whether you would choose a professional copywriter or the latest article spinning software, perhaps you should ask yourself how much is your business actually worth to you? Perhaps, even in these troubled economic times, biting the bullet and investing in the talents of a copywriter rather than content spinning might make financial sense in the long term.
To find out why article spinning might be a complete waste time visit http://hubpages.com/
