INDIANAPOLIS, IN, March 2010 – University Place Conference Center & Hotel in Indianapolis, IN has contracted with Worldwide Revenue Solutions (WRS), a Dallas-based Internet hotel marketing firm, for SEO and Social Media services.
The Four-Star, Four-Diamond Winning conference center and hotel is located on the Indiana University – Purdue University Indianapolis (IUPUI) campus about a mile from downtown Indianapolis. The uniquely situated Indianapolis hotel serves a diverse customer base of prestigious university guests, campus visitors, corporate event attendees as well as leisure travelers.
WRS has revitalized the property's Web site with content that emphasizes the hotel's exceptional location and competitive identity, offering customers a value-minded luxury choice over nearby branded hotels. Additionally, WRS set the SEO strategy for University Place. SEO, or Search Engine Optimization, is a process of constructing Web site content around keywords and phrases that possess strong search engine weight. The end result is improved traffic and revenue through the Web site.
Lisa Howe, Director of Sales & Marketing for University Place, is relieved to establish a firm footing in the market:
"While an obvious choice for visitors to IUPUI, our on-campus location can shadow the fact that University Place is a top-rated Indianapolis hotel perfect for a variety of travelers. We're finally getting the word out that you don't have to visit the campus to enjoy the exemplary service and accommodation that we offer."
Going forward, WRS will maintain the SEO strategy of the University Place Web site as well as manage Social Media presence on the hotel's behalf. This includes regular updates to leading Social Media sites Facebook and Twitter.
For more information about University Place Conference Center & Hotel, call 317-274-3185 or visit http://www.universityplace.iupui.edu/
About University Place Conference Center & Hotel
University Place is a Four Diamond, Four Star Indianapolis hotel and IACC-Certified Conference Center located on the IUPUI campus in Indianapolis, Indiana. Corporate, event and leisure guests are treated to an above-brand level of service and accommodation with effortless access to downtown Indianapolis and the university campus. University Place is a dedicated Green Hotel, with extensive policies governing everything from water usage to the local product-sourcing in our restaurants. Think beyond the brand for a smarter Indianapolis hotel. Think University Place. For more information, please call 317-274-3196 or visit http://www.universityplace.iupui.edu/
About Worldwide Revenue Solutions
Worldwide Revenue Solutions (WRS) is a search engine optimization (SEO) company in Dallas, Texas, founded by Aziz Ghaffari. WRS is a privately-owned hospitality Internet marketing company developed as an online marketing partner for hotels to optimize revenue from Internet and brand resources. WRS offers over 50 years of combined hospitality industry experience, dedicated to search engine optimization, social networking, search engine and tactical online marketing, content research and writing, Web site design and development, Social Media and Web 2.0 marketing, and Customer Relationship Management (CRM) execution. For more information on WRS and its services, call 972-424-2200, e-mail info@wrsol.com or visit our Web site at http://www.wrsol.com/
