Google Needs An Infomercial Declares DRTV Agency Atomic Direct in Response Magazine Article
Portland, OR – A new article from DRTV agency Atomic Direct declares that “Google Needs an Infomercial”
Why would the already high profile Google with its recent Super Bowl TV spot need to leverage other television? Inspired by Glen Moore’s book “Crossing The Chasm,” Atomic Direct’s Doug Garnett observes that “Google’s engineers have put heart and soul into a dizzying array of online products that position Google for excellent new profits. But the Super Bowl spot focused primarily on expanding perceptions about the core search engine. As a result, these important innovations and potential revenue streams remain unknown outside Google and a few early adaptors.”
”This leaves Google’s technology massively under-monetized. Communication is the only way to fix this problem. And to cross a chasm of this type they’ll need communication power of 30 minute infomercials. Unfortunately, lacking communication, this superbly crafted technology underperforms financially,”
“Any Google infomercial would share little with popular conception of an infomercial. Because today’s infomercials are exciting, fresh and highly compelling and they hit consumers with vital, up-to- date messages. Best of all, they drive activity everywhere -- from online stores to brick and mortar retail to mobile services to catalogs,” added Garnett.
Garnett notes that Google would not be alone in leveraging “off-line”
Published in Response Magazine, the direct response industry’s largest independent trade publication, Garnett’s full article is available at HYPERLINK "http://www.responsemagazine.com/
Atomic Direct specializes in brands, consumer strategy, infomercials and driving sales with television. Atomic has developed DRTV campaigns for established brands like AT&T, DuPont and Rubbermaid as well as emerging brands like the Drill Doctor, White’s Electronics, Kreg Tool and Festool. For more information, visit HYPERLINK "http://www.atomicdirect.com" www.atomicdirect.com or follow Doug Garnett’s Twitter feed at @drtvguru.
