Job Generation: NY Digital Institution Reinvents Itself as a Job Machine in NY

PRLog (Press Release) - Mar 08, 2010 -
Job Generation: 8.4 million jobs may have disappeared but The iBreakfast, NY’s longest running tech network and its sister event, iEvening have launched a new program that turns the Start-Up Pitching forum on its head. Now, former CEOs and industry execs pitch young Start-Ups for jobs running their companies – under the watchful eyes of VCs on March 18 from 6:15 - 8:30 pm at 100 Park Ave. featuring industry leaders like Stephen Brotman of Greenhill Ventures and Neal Bond of Deloitte Consulting and M.J. Segal of Joshua Capital.

This is more than an exercise, says Job Generation creator and founder of the iBreakfast, Alan Brody who saw this as need for his executive audience, “Start-Ups get the most money when they have the best management.” Too often, they struggle along with inexperienced colleagues until the magic day when VCs insert top management like they did with companies like Google and eBay. Most of the time, the Start-Ups don’t even get that far. Job Generation accelerates this process while putting execs on display and giving Start-Ups a new way to explain themselves to VCs.

“We see all kinds of job possibilities coming out of this,” says Brody who has developed this as a pilot for a new TV show, “from consulting to funding to creating full-time jobs.” The real issue says Brody, is not just that small business creates jobs or that new kinds of small business Start-Ups create jobs, it is that “savvy, well connected Start-Ups create jobs.”

Job Generation’s creators have plans to produce this live event for most of New York’s major business schools as well as Showbiz Expo in NY and L.A.

“We also expect to put our TV show out there as a kind of ‘Shark Tank’ in reverse, where the kids, with their new ideas have the power, and the seniors have to do the asking” says Brody who is working industry veterans like Paul Borgese and Miramax editor Konrad Roman and former Baywatch producer Paul Siegel.

Background

For over 14 years the iBreakfast has ushered the Internet revolution to NY’s business community, helping transform traditional businesses, especially in media into digital companies. Along the way it has helped scores of companies in L.A., Boston, DC and San Francisco raise millions of dollars (Partsearch, JustBalls.com, Pond5.com are some examples).

But now, like the rest of the country thousands of those executives have found themselves out of work. “We have millionaire entrepreneurs and accomplished execs who have found the earth shifted from under them,” says iBreakfast founder. “It’s not just in NY but in all the cities where we have run iBreakfasts.”

Even though NY is having an explosion of Start-Ups – partly because the cost of technology development is so low and Wall Street has “liberated” so much tech talent, this is not necessarily helping the veteran execs. It may not be helping the Start-Ups either, who are finding it harder to raise real capital. The Job Generation program will address these issues.

Photo:
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