Congruence ’10
Congruence ’10: an annual Marketing Marathon event held on 27-02-2010 at Vivekanand Education Society’s Institute of Management Studies and Research . The main focus of the event was on changing marketing time. The event started at 9 30 in morning with opening session of Brand Guru Mr. Jagdeep Kapoor.
Renowned Marketing professionals from across industries had shared their years of invaluable knowledge and experience with the Management students who came from various institutes of Mumbai.
The topics range from Branding to IT Marketing and from Rural Marketing to Public Relations. Some of the noted speakers include names such as Brand Guru Jagdeep Kapoor, Chairman, Samsika Marketing Consultants Pvt. Ltd., Abhinav Kakade, Sr. Director (NPD & International)
Congruence: in its 11th year had focused on enabling academic and industry interface. With this purpose in mind, Congruence sparked panel discussions, debates and student interaction. Marketing Marathon 2010 had bought together management students, academicians and industry professionals with a view to enrich them both.
This Marketing Marathon was a successful run with the help of our varied participants for various colleges of Mumbai and our esteemed guests and we thank all who made this event a success.



