They can use internet as the source of valuable information on emerging technologies. Trying to capture digital consumers' increasingly fragmented attention and please advertisers with targeted and measurable ads across multiple new media platforms is an arduous task. But progress has been made, and broadband streaming video, user-generated content, VOD, even tiny mobile screens, become hot ad platforms.
Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups. An effective interactive advertising campaign drives traffic, creates awareness and converts online traffic into prospects and customers. "Interactive advertising is a powerful marketing tool to initiate customer interaction and effectively empower your branding and sales initiatives"
Interactive television turns passive TV-watching into yet another engaging digital media experience that marketers can make a part of their advertising mix. Interactive television advertising offers brands a unique and highly personal way to interact with consumers. Technology developments in digital TV will only increase the operational capability of interactive TV as well as make services easier and more cost-effective to deploy.
