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"In the search for cutting edge entrepreneur news, this is a superb marketing move by an Irish bookie, Paddy Power who has the guts to punch above its weight" shares Gary McGeown form the Irish Entrepreneur Superconference - http://LifeLastingSuccess.com
"Tiger Woods made a statement to friends and family in Ponte Vedra Beach, Florida last month.
The company said it "remains keen" to ink a deal and will make an "enhanced" offer, the details of which will be made confidential.
A message left with IMG wasn't immediately returned.
Woods has lost a string of endorsements from companies including Accenture /quotes/comstock/
http://www.youtube.com/
Procter & Gamble's /quotes/comstock/
Nike /quotes/comstock/
Woods recently made a speech apologizing for his indiscretions but has yet to set a date for his return to playing.
Although Paddy Power may well be making the sponsorship offer for notoriety's sake, it has shown an ability to spend heavily on its message: Marketing expenses were nearly 29 million euros ($39 million) in 2009 and it recorded a profit of 58 million euros.
Paddy Power shares edged 0.5% higher in trading on Friday. Its shares have nearly doubled over the last 12 months" (Marketwatch)
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