Patria Services Corp.
Wilmington, DE - (February 24, 2010) - Park Bancorp (holding company for Park Federal Savings Bank) and Patria Services Corp. officially launched a joint marketing services campaign today targeting recent residential movers. Park Federal Savings Bank’s offer promotes a free checking account and up to $100 in cash bonuses as well as access to valuable moving offers, rebates, and incentives. Direct mail letters will be targeted to new movers within a three to five mile radius surrounding each branch location. Letters will also be customized to include Spanish and Polish translations to better communicate with the ethnic residents of the targeted neighborhoods.
Park Federal’s free checking account product offers a number of key features including no minimum balance or monthly fees, free first order of Park Federal checks, unlimited check writing, free ATM/Debit MasterCard®, and surcharge free access to over 37,000 Allpoint and Star sf® ATMs. In addition, Park Federal offers 24-hour telephone banking, no cost online banking and bill payment, and free direct deposit and auto-payment.
Park Federal Savings Bank has served the southwest side of Chicago since 1921 and the southwest suburbs since 1975. The Bank offers conventional mortgage home loans, as well as construction loans and investment loans for multifamily, mixed-use and commercial properties. The Bank also offers a full range of checking and savings products. The Bank believes in the value of neighborhood homeownership, and reinforces that commitment with creative lending programs combined with available Federal Home Loan Bank and Neighborhood Housing Services Programs.
Patria, a SaaS technology-based trigger marketing company based in Wilmington, Delaware, is an Independent Community Bankers of America (ICBA) ‘Preferred Service Provider’ for life event marketing and technology solutions, specifically for residential movers. In this capacity, Patria helps ICBA member banks target and model relevant move-related incentive and discount offers to consumers moving in and around the bank’s footprint to generate new deposit balances and other retail banking products. Patria offers a full turn-key solution that handles all aspects of the program including list selection, creative design, distribution, offer modeling and marketing materials.
“We have had a terrific reception by community banks as well as other B to C businesses to our unique solutions-based trigger marketing platform”, said Jim Roszkowski, Patria’s CEO. “The ICBA member bank response, in particular, to our cost-effective DDA and deposit acquisition strategies has been strong”.
For more information about Patria Services Corp., please visit www.mypatria.com or contact Darryl Asbury at Darryl@mypatria.com or (302) 824-7275 x104. For Park Bancorp, please contact Rosanne M. Pastorek-Belczak, Vice President of Marketing and Human Resources at rbelczak@parkfed.com.
Photo:
http://www.prlog.org/
