Red Bank, NJ (March 4, 2010) – SIX VOLT has partnered with Milk Rocks! to bring concerts to schools and Children’s Hospitals across the USA to help promote a healthy lifestyle and good nutrition with music. During the initial tour April 6th – 8th, SIX VOLT will be performing at six schools throughout Boston, MA and Portland, ME and a Children’s Hospital.
Milk Rocks! is a multifaceted, student-focused campaign that promotes the benefits of milk as a healthy alternative to sugar-based drinks. The marketing initiative was developed by New York-based MilkMedia, a pioneer in communicating with elementary, middle and high school students, and Memphis-based Evergreen Packaging, the nation’s largest producer of school milk cartons. Milk Rocks! stresses the benefits of a healthy, active lifestyle and promotes drinking milk in paperboard packaging.
This high-profile effort to promote a healthy lifestyle among school-age children comes at a time when obesity in teens is at an all-time high. Currently, sugar-based drinks are being replaced with healthier beverages in schools across the country. Research has shown that schools can increase milk sales and consumption by up to 34% by providing colorful and interactive milk cartons, offering a variety of flavors, and incorporating some simple marketing.
SIX VOLT, a new tour band for Milk Rocks! is a band that is young, fresh and talented. The band plays & records all of their own music, every note! They are finishing their first album and looking to tour throughout 2010 and beyond. The band gives 5% of all of their income to charity.
SIX VOLT is very pleased to represent a product and cause they believe in. “We are proud to set a good example for kids across America by promoting music in an educational format and in a healthy way” they said.
In addition, premier guitar and banjo manufacturer EpiphoneÔ is a sponsorship partner in the campaign. The company provides custom Milk Rocks! guitars, which are presented to each school, and a Gibson tour bus for the bands’ travel during the Milk Rocks! concert tours.
June dates and cities to be announced.
About Evergreen Packaging
Evergreen Packaging is the largest fiber-based beverage packaging company in North America, with operations around the world. Through our integrated manufacturing system, we provide paper and packaging solutions that feature superior graphics, premium barrier structures, contemporary closures, world-class filling machines, expert technical service and innovative marketing support. We are committed to protecting the environment. Our products are made from a renewable resource, trees, grown under sustainable forestry practices. Evergreen is dedicated to offering customers quality packaging solutions and innovative ideas, such as the Milk Rocks! Program. For more information visit www.evergreenpackaging.com
About Milk Rocks!
Milk Rocks!, whose milk carton side-panels and lunchroom posters are in more than 90,000 elementary, middle and high schools nationwide, spreads the word on health, nutrition and exercise on up to 24 million branded cartons of milk per day. The Milk Rocks! program, which launched in September 2007, has already attracted multi-platinum stars Rascal Flatts, American Idol star Elliott Yamin, Hilary Duff, Mandy Moore, Aly & AJ and dozens of other artists from many major and independent record labels. These artists’ direct students to www.MilkRocks.com, where they can enter exciting sweepstakes, listen to music, watch videos, download songs and photos, play games and have a chance to brush elbows with their favorite stars. Past and present companies on board with Milk Rocks! include ABC, Cartoon Network, Disney, Warner Brothers, Fox, Hasbro, Cranium, Ubisoft and Vivendi.
About Epiphone
Epiphone makes a full line of electric and acoustic fretted instruments, amplifiers and accessories, including acoustic guitars, electric guitars, electric basses, mandolins, banjos and strings, plus Electar amplifiers. Epiphone headquarters are located on Massman Drive in Nashville next to Gibson USA. For more information visit www.epiphone.com.
Contact:
For Milk Rocks! :
Justin Nicole Davis
Evergreen Packaging
828-550-0985
justin.davis@
For SIX VOLT:
Lexie White
SIX VOLT
732-383-5413
Lexie@SixVoltBand.com
