LACONIA, N.H., March 4, 2010 – The Laconia Motorcycle Week has launched a new Web site designed by Danconia Media that will act as a promotional and informational hub for the event, which attracts tourists from throughout the United States and Canada.
The site – located at http://www.laconiamcweek.com – features a schedule of events, photo galleries, rally news, a memorabilia store section and information about the event's sponsors and patrons. Using the site, visitors can find lodging information and even book hotel and motel reservations in advance. As part of the package, Danconia provided custom graphic design, Web development, basic search engine optimization and social media integration.
“When choosing to redesign our site, it was important to find a company that had a local feel with big city ideas and experience; that's what we got with Danconia,” Jennifer Anderson, director of the Laconia Motorcycle Week Association, said. “They exceeded our expectations in being able to understand our global concept and synthesize both design and functionality to create a great site.”
Danconia's team started designing the site early in the year to get it up and running well in advance of the event, which is in its 87th year. The site was designed using a highly user-friendly content management system (CMS) that the rally's organizers can use to add, modify and remove content. The organizers will receive CMS training as part of the Web design package.
Jonathan Simoni, Danconia's project manager, said he jumped at the opportunity of getting to help spread the word about the historic event. The design and development process, he said, went smoothly thanks to the rally association being so organized.
“The Laconia Motorcycle Week Association was an absolute pleasure to work with,” Simoni said. “We're more than happy to help promote this important event that brings much-needed tourism dollars to the Lakes Region and the Granite State.”
The rally will be held from June 12 to June 20. Information about the rally's attractions, schedule, vendors, sponsors and advertising opportunities can already be found on the redesigned Web site.
