According to last year’s findings Sharukh Khan’s Kolkata Knight Riders (KKR),topped the list with a Brand Value of USD 22 Million, closely followed by Delhi Daredevils (USD 19M), Chennai Super Kings (USD 18M) and Mukesh Ambani’s Mumbai Indians at USD 17 M. Previous year’s winners Rajasthan Royals were at the bottom of the table with a value of USD 10 M.
This year again MTI Consulting will conduct a similar brand valuation exercise in relation to the IPL brands, which will be of great relevance to the sportsmen, the investors, the ardent cricket fans and the whole cricketing arena at large.
Significant sums have been invested in acquiring the team franchises and the race is on to capture the hearts and minds of cricket fans to develop a strong club culture modeled on the success of the world’s most popular sports cricket brands. While the playing squads will change and the success of each team will fluctuate over time, the brand is the constant that unites supporters and is ultimately responsible for driving the long-term commercial sustainability and success of the IPL franchises.
