Called2Create is an advertising evolution that empowers our thoughts, feelings, and beliefs about ourselves, each other, and the world. Supporting a sustainable society
with two achievable objectives:
1. Raise awareness about the powerful effect advertising has on us.
2. Invest this power to profit the public along with the products we buy.
New York, NY, 2010: Called2Create was developed and founded by international male model, Sky Sheridan in 2008. It is a growing phenomenon that raises awareness about the powerful influence advertising has on the way we create our world. The core intention is to unleash the public's potential to get involved in the advertising process and to profit from the $250 Billion dollars invested annually to promote products.
This is achieved by amalgamating the advertising industry, the companies they serve and the paying consumer so that Called2Create becomes the American Idol of advertising, allowing the public to create which ads they want to be influenced by. Called2Create's ads focus on awakening the individual, and collective, creative capacity to transform a world a fear by envisioning a world that is anchored in love.
Think Ad Council meets Hay House, or The Secret.
Saatchi & Saatchi's Lovemarks: A Future Beyond Brands, Dove's Campaign For Real Beauty, and The Foundation For A Better Life's Values: Pass It On campaign success demonstrate this sustainable and emergent market's passion to participate in building a better world by building better advertising.
The first commercial campaign Called2Create produced won Grand Jury Prize for Best Inspirational Short in the New York International Film & Video Festival (2008) Link: C2C Commercial. Also, the first print campaign, Seven Ways to Change Our World was featured in the December 2009 issue of Interview Magazine, as well as at Art Basil (Miami '09). Ariane De Bonvoisin (First30Days)
February 26, 2010 AdvertisingAge featured Called2Create and Sky Sheridan in the "GoodWorks" column, officially announcing Called2Create's promising future to the advertising community. Link: http://adage.com/
"We are offering the opportunity to make conscious changes in our environment that will consistently improve all of our lives," the founder states. "Advertising that empowers the well-being and joy of people before profit or product is what we're Called2Create…
For more information, please visit us at... www.Called2Create.com
