Snippet from the Press Release
New Delhi, March 02 2010 - A new report by Iffort Consulting reveals a clearer picture of how companies in India are using twitter for variety of purposes. The study which profiles 66 companies from 9 different verticals analyses them on different quantitative & qualitative parameters like no. of tweets, tweet type, conversation type.
In India, Twitter usage picked up slowly, but today India ranks in the list of top 10 countries in terms of twitter users. This research was conducted with a reason to demonstrate the value aspect of twitter as a micro-blogging tool when used by a brand.
As expected, the most tweets are made by a news brand, MSN India with almost 40,000 tweets. MSN India’s twitter account is setup using twitter-feed which automates the tweets from the news site every time it is published. MTV India is the most followed brand, showcasing its popularity amongst the youth and also the fact that India’s twitter audience comprises of youngsters. ICICI Bank is the most conversational brand on twitter and is primarily using it for responding to queries from both current & prospect customers.
From this study it becomes evident that Twitter’s penetration in organizations will continue to increase on both sides of the spectrum. Conversations between users and brands which are managed by humans with an emotional quotient would continue to thrive. It also implies that the focus would lessen on one-way broadcasts where twitter accounts simply translate into monotonous RSS feeds. More companies will start using twitter for conducting market research, listening to users and keeping a track on the competition.
