PropertyGuru Strengthens “Guru-dom” with New General Manager and Chief Marketing Officer

March 3, 2010 - PRLog -- Keith Low takes on the newly created General Manager role, taking full responsibility of the Company’s revenues. Winnie Khoo joins from Alibaba.com, and is the new Chief Marketing Officer responsible for all marketing, customer services and content activities.

Keith has over 17 years experience and has a strong senior network in the real estate and ICT sectors. With a specialization in Business Development, he has set up and managed cross-cultural teams across 3 continents in both emerging and developed market environments (France, South Africa, Cambodia and Singapore). Previously, he was Vice President at Pyramid Management Group (the largest privately owned retail developer in the US with a portfolio producing over US$5bn annually), heading their China and SE Asia strategic investment and development business. Before that, he held various sales leadership and business development roles in the Renewable Energy sector as Managing Director of Lionapex and the ICT sector as Business Development Manager at Goldtron. He was also a member of the founding team of a B2B online firm (VChain) during the height of the dot-com craze. Keith sits on the board of World Vision International (Singapore) and was a candidate in the MBA (Real Estate) programme (Class 2007) from the National University of Singapore (NUS).  

Keith said: “It is a privilege to join the dominant company in this exciting growth area of the real estate industry. The information clearing functions of Property Guru will change the landscape of the way business is done. It will be of tremendous benefit not only to buyers and sellers, but will also enhance the role of intermediaries.”


Winnie has 13 years of broad marketing and online experience, holding senior roles in Singapore, Hong Kong and China. She began her career holding marketing management roles in TTG Asia and Miller Freeman, marketing databases to IT/Telco clients in Asia and the USA. This was followed by a position as Senior Marketing Manager at Global Sources, where she was responsible for marketing the company's print, online and trade show businesses. Her last appointment prior to joining PropertyGuru.com.sg was as Senior Director at Alibaba.com, responsible for marketing Alibaba.com’s International Site. Here, she led a large division, consisting of online marketing, marketing programmes, site promotion, member database growth/segmentation, email marketing, creative and customer service teams. Winnie graduated from the Royal Melbourne Institute of Technology with a Bachelor of Arts in Mass Communications.

“ I am delighted to be appointed Chief Marketing Officer for PropertyGuru. These are exciting times for the Internet industry. Traditional offline businesses are migrating online with phenomenal success and I am looking forward to being a part of this evolution and the exciting challenges that lie ahead,” said Winnie.

Keith and Winnie’s appointments started on the 1st of March 2010 and both of them will be reporting directly to the company’s Managing Director.

“PropertyGuru has established a clear lead in Singapore, as well as record revenues and traffic in the first two months of this year. We’re delighted to bring on board two highly experienced senior managers, to accelerate this growth further during 2010, said Steve Melhuish, CEO & Co-Founder of PropertyGuru.

For further information please contact:
Ms Winnie Khoo, Chief Marketing Officer, AllProperty Media Pte Ltd
Phone: +65 6238 5971
Email: winnie@allproperty.com.sg  

About PropertyGuru:

www.PropertyGuru.com.sg is Singapore’s leading property and home site and the brainchild of AllProperty Media Pte Ltd, a local firm established in 2006. The site recently won the CNBC “Worlds Best Property Award” as well as the CNBC Asia Pacific Property Awards for “Best Property Portal Asia Pacific” in 2009 and “Best Property Portal Singapore” in 2008 and 2009. According to Experian Hitwise Singapore (Experian.com.sg), PropertyGuru is the leading property portal in Singapore.

www.PropertyGuru.com.sg provides real time access to multi-media rich content covering property and home-related products, services, news, advice, guides, tools and largest online property database in Singapore. It works closely with prominent real estate developers in Singapore and overseas, over 10,000 housing agents, and home-related firms.

The site is used by over 1.3 million consumers who view 20 million pages and generate over 100,000 leads for advertisers every month (sources: Hitwise, Google Insights and Alexa.com). PropertyGuru's user base has consistently grown by 15% per month since its launch. These users are ‘mass affluent’ and comprise 53% earning over $100k, 13% over $250k pa; 35% expatriates; 85% live in Singapore,

15% overseas (foreigners and Singapore expats); 32% own 2 or more properties (source: survey conducted by Aktiv Digital with 800 respondents).

www.PropertyGuru.com.sg is committed to innovation and regularly launches new services, features and content to improve usability and customer service. Today, consumers do not just get access to the largest online property database but also receive automatic property alerts, monthly newsletters, free expert mortgage advice, real estate market news, home and lifestyle feature articles, pricing trends, home and personal finance products, new property launch updates, property videos, virtual tours, condo directories, HDB guides and online consumer property question and answer services.

To support its growth, PropertyGuru invests heavily in marketing. This includes outdoor campaigns (buses, taxis, MRT stations and flyer campaigns), print advertising and PR (Financial Times, The Edge, Today, Straits Times & The Sunday Times, Marketing Magazine, Media and Expat Living) as well as on the radio (93.8 Live) and online. It also has an exclusive partnership with eBay, powering their property section and widening the reach for PropertyGuru’s advertisers.

Recent advertisers include Lloyds TSB, ICI-Dulux, HSBC, IKEA, Standard Chartered, OCBC, GE Money, Professional Investment Advisory Services, Jardine Lloyd Thompson, Far East Organization, Lian Beng Group, Mulpha, CBRE, Drew & Napier and Knight Frank.