A real estate marketing company is a valuable asset when you’re looking for leads. First, a real estate marketing company will look at your webpage to see if there are any areas to improve. Sometimes you could add a blog, articles or a rewritten homepage imbued with search engine friendly keywords. This will not only bring in more traffic from Google, Yahoo Search and other engines, but it will also establish you as someone who really knows the various neighborhoods and demographics of your geographic area. Other times, your website might need a fresh design that converts more leads. Typically, if potential clients don’t like what they see and find the information they’re looking for in seven minutes or less, they’re gone – never to return again. By using analytic tools, a real estate marketing company can see how much traffic is arriving at your page, how long they’re staying, which pages are causing traffic to leave and where they’re going after they leave your site.
Next, a real estate marketing company will add content in various destinations across the vast internet. A team of seasoned copywriters will create press releases that focus on your real estate expertise, giving audiences pertinent quotes from you and alerting them to the latest news. Journalists often come across these releases to find people they can contact for upcoming stories, so a press release is a very useful tool. Also, they’ll create keyword-rich articles, which pop up as individuals type those keywords into the search engine. These articles will talk about your local market and will provide links back to your homepage for people to learn more. Real estate marketing company copywriters can also write blogs for you. Search engines are fond of constantly refreshed, relevant content. Blogs take an informal tone, but are engaging to read; they will help establish your credibility within your industry. On the internet, truly Content is King. Those who keep getting their name out there, keep seeking exposure and keep sharing the latest, most relevant news with the community will be the ones who get the business.
Lastly, a real estate marketing company can put you in an elite category with “the best of the best.” The Real Estate Referral Network promotes top agents who have been in the industry for a minimum of 10 years and have proven track records of satisfied clients. There is only one agent per geographic location promoted on the site, so prospective homebuyers are directed to the top agent in their area – which could be you! By using the Real Estate Referral Network, some clients have gone from virtual obscurity to the first page of search engine results. Agents who were already on the first page results made it to the top position!
“Keeping the lead position is a full-time job,” explains Adam J. Morien, who runs a real estate marketing company and is also the founder of the Real Estate Referral Network. “It’s a club of sorts for the best real estate professionals in the country,” he explains. Members receive a customized page on the site with original web copy, blogs, homepages, internal pages, articles and press releases crafted solely for them. “We can put you in the lead position in a search in your city for schools or community information, nightlife and recreation, weather and so on,” Morien adds. “Articles can be written and placed on the web that will bring up your company when someone is looking into these issues in your city. Thus, you get the name recognition and, eventually, contacts because these people will know you as an authority and leader in the city.”
