Zoya Nail Polish and Treatments was proud to be the official nail care sponsor of the following New York Fashion Week - Fall 2010 shows:
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Toni Maticevski
Designer Toni Maticevski isn't big on providing media with his source of inspiration. He prefers the viewer to think about what they see rather than telling them what "to see". It is this interpretation that allows the beauty of Maticevski to be that of the beholder.
Nails complimented the clothes, hair and makeup and worked double duty as accessories. Led by the creative Dhav Naidu, Manicurist Sunshine Outing and team treated each nail as a unique canvas using Zoya Nail Polish in Casey for the warmer skin toned models and Sloane for the cool chickies. Zoya Richelle and Nova UltraGlitter went on ring fingers as accent color with Zoya Armor topcoat delivering the glossy finish.
Spotted in the crowd... Roberta Myers and Joe Zee (Elle), Dani Stahl, Leigh Lezark, Daisy Lowe and Amber Le Bon.
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Peter Som
Using muted color, layers, and printed fabrics the chaotic yet controlled vision of Peter Som for Fall 2010 was refreshing to say the least.
Manicurist Jackie Saulsbery prepped each set of nails using Zoya Remove + and Anchor prior to polishing with the muted mauve Charity and finishing with a topcoat of Armor. The look complimented the bruised makeup (black plum lips!) and overall moody black palette of the show.
In attendance: Mary Alice Stephenson, Stephen Kolb (CFDA) Joanna Hillman (Bazaar), Hamish Bowles; Virginia Smith (European Vogue), Olof Erlandsson, Amanda Hearst, and Teresa Palmer.
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Joseph Altuzarra
The fashion "in crowd" shows up for Joseph Altuzarra and everyone takes notes. In just a few seasons Altuzarra has managed to capture lots of attention with his recognizable looks and quality details.
To compliment the dark almost oily eye and gray/nude mouth created by the makeup team, Manicurist Indigo Smith and team prepped each set of nails using Zoya Remove + and Anchor basecoat prior to polishing in nudes then finishing with a glossy Zoya Armor topcoat.
In Attendance: Anna Wintour (Vogue Editor in Chief), Robert Verdi, Carine Roitfeld and Julia Restoin-Roitfeld.
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Leanne Marshall
Leanne Marshall the designer has arrived. Moving from typography as inspiration last season to topography (maps) this season the looks shown at the 2010 Fall Leanne Marshall show reflected the designers personality perfectly. Leanne's work has greatly matured since winning Bravo's Project Runway in 2008, now unafraid to be true to her own fragile nature, Marshall created a romantic vision for Fall 2010. The collection was true to her roots - yes, the layers are still there but now they are less structured and everywhere from coats to evening wear.
Manicurist Jackie Saulsbery prepped each set of nails using Zoya Remove + and Anchor prior to polishing and finished with an ultra glossy topcoat of Armor.
Enjoying cupcakes and cocktails we noticed Project Runway contestant, fashion editors and models, including model Summer Rayne Oakes.
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Bibhu Mohapatra
Bibhu Mohapatra had a major amount of hype surrounding him this year and that is all thanks to his nomination for a Rising Star Award by the Fashion Group International and his recent grant he received from the CDFA (Council of Fashion Designers America) and the New York Economic Development Corporation. Along with 11 other designers, Bibhu will be given a reduced rent in the NYC Garment Center as well as mentoring and other opportunities. .
The 20’s inspired collection was feminine with fitted pieces and luxurious fabrics.
Manicurist Jackie Saulsbery working with the Zoya Design Team came up with the combination of a full coat of Zoya Nail Polish in Sasha layered with a thin coat of Blair creating a deep sparkly look.
The crowd not only contained major fashion editors such as Lauren Santo Domingo (Vogue) who helped style the collection, but also because of the Marianne Boesky Gallery location many fab art scene faces.
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Suno
Suno’s opening presentation was jaw dropping to say the least. Using their signature Kenyan prints, designers Max Osterweis and Erin Betty playfully combined them into a chaotic mix of patterns that gave off and fun, lively vibe that any party girl would want to add to her collection.
Manicurist Amber Stores used Zoya Nail Polish Tasha with a thin coat of Zoya Nail Polish in Jolie to create a luminous look flattering the make-up. Prior to polishing Amber prepped each set of nails using Zoya Remove + and Anchor Topcoat finishing with Armor Basecoat.
Anna Wintour and Sally Singer (Vogue) as well as Julie Gilhart (Barney's Fashion Director) all showed up to support Suno’s first presentation.
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Diesel Black Gold
Diesel Black Gold’s Fall 2010 show screamed confidence. This season had a plethora of black denim to choose from and for the more adventurous type there was a pair of black leather pants paired with a denim long sleeve shirt. All over the board there was black in denim and leather form, flannels, light blue denim pieces, and clean, tailored suits sprinkled in throughout the collection.
Manicurist Amber Stores sprayed each hand with Zoya Germinator prior to manicure. She then prepped each nail with Zoya Anchor basecoat as well as with Zoya Get even. She then polished each nail with a base of Zoya Nail Polish in Tasha and then a top layer of Zoya Nail Polish in Erin creating a gorgeous nude nail. After polishing she finished with Zoya Anchor Topcoat and Zoya Renew.
Similar to the collection the location was in a grungy location, a warehouse, but that did not stop people from coming to witness Diesel Black and Gold’s Fall 2010 Show. Carine Rotifeld (French Vogue), Leigh Lezark, Amber Heard, Mickey Boardmen and Kim Haistreiter (Paper).
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Thuy
Layers! Something must have been in the water at Fashion Week because almost everyone was using layers, including Thuy.
Zoya Nail Polish in Tasha was as the base color with a thin layer of Zoya Nail Polish in Erin over the top. Manicurist Sunshine Outing prepped each nail with Zoya Remove+ and Anchor Basecoat finishing with a topcoat of Armor.
Thuy brought the crowd, and in this crowd were some BIG names, Kim Kardashian, Housewives; Kelly Bensimon, Danielle Staub, Jill Zarin, Alix McCord, Simon Van Kempen, Tabatha Coffey, Olivia Palermo, Kimberly Guilfoyle, Eve Salvail, Susie Essman, Mia Moretti, and Markus Klinko.
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Susan Ciancilo
Susan Cianciolo's Fall 2010 collection was more of a performance piece than the usual standing model presentation. The show Underneath the, Sea Inside a Mountain used the artistry of clothes, makeup and nail design to transport viewers to another place under the flashes of an artfully placed group of Japanese paparazzi. A performance indeed!
Happy to have over 300 fashion colors to choose from to create her part of the vision, Manicurist Jackie Saulsbery prepped each nail with Zoya Remove+ and Zoya Anchor Basecoat and then polished the nails in a rainbow of colors including Zoya Veruschka, Zoya Gia, Ibiza and Zoya OC Cooler and finished each look with glossy coat of Zoya Armor.
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JSong
JSong followed the main theme of fashion week this season, layers, with a unique JSong spin using layers of eyelets in the shape of leaves, crochet shawls, and sheer tops with patterns similar to peacock feathers.
Manicurist Jackie Saulsbery prepped each nail with Zoya Remove+ and a basecoat of Anchor. She used Zoya Nail Polish Suzanne, Tasha, Jessika, Bailey and finished with a topcoat of Armor.
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See our blog for images - www.blogspot.zoyanailpolish.com
Images and samples available upon request.
Erin Giddings
Art of Beauty
Photo:
http://www.prlog.org/




