The new sign is the seal of approval that this hotel exemplifies the standards of the $1 billion Holiday Inn brand family relaunch program established to create a more contemporary brand image, increase quality and drive consistency. The Holiday Inn Express & Suites, Three Rivers is the first in Three Rivers and among the first hotels in the world to receive the sign.
“We have set an aggressive pace to relaunch our global estate of nearly 3,200 hotels, in excess of 419,000 guest rooms and 12,000 signs by the end of 2010,” said John Merkin, senior vice president - Brand Management, Holiday Inn Brands, the Americas. “And with the addition of Three Rivers, MI we are off and running on our journey to make every Holiday Inn hotel as great as our best one.”
Elements of the relaunch for Holiday Inn Express include:
Redesigned Brand Signage:
An evolution of the iconic script logo, energizing the signature color green and eliminating the current shield shape for a more refreshed and contemporary look.
Warm Welcome:
A new signature arrival – including new lighting, landscaping and design features – that creates an energized and branded sense of welcome that is universally recognizable. Customized music and scent selections also engage guests in a complete sensory experience, and a decluttered front desk to promote a more efficient and interactive check-in process.
New Service Promise:
A best-in-class service culture – “Stay Real” – to further ensure the team develops the behaviors and skills to best serve guests so they feel like individuals and not numbers. Genuine people delivering real service. Leading the charge, will be a newly created position at each hotel – the Guest Experience Champion.
“We look forward to offering our guests an enhanced stay experience with exceptional levels of customer service,” said Property Manager, Christen Sutton. “And we are especially pleased to be among the first wave of properties to showcase these new Holiday Inn brand family hallmarks.”
The 56-room hotel is just minutes from many of the area’s businesses such as Three Rivers Health, EATON, American Axle, and Metal Technologies, and offers such business conveniences as a meeting room, business services and free HSIA. Other amenities include a fitness center, indoor heated pool, hot tub, daily newspaper delivery, and a hot continental breakfast served daily.
The Holiday Inn Express, Three Rivers, which is owned by BGH, Inc. is located at 1207 W. Broadway Street, Three Rivers, MI 49093. Telephone: (269) 278-7766; Facsimile: (269) 278-7722.
