CINCINNATI, Ohio – Vinimaya, Inc., the premier provider of e-Procurement Search and Content Management Solutions, including SmartSearch Catalog™, announced the appointment of Erinn Tarpey as the Director of Marketing. As a marketing veteran in the e-Procurement industry, with multiple high tech software company experience, Tarpey is charged with increasing global awareness of the value that Vinimaya solutions bring to clients worldwide.
In her role, Tarpey will oversee Vinimaya’s operational marketing activities, current client outreach program, and is responsible for extending corporate brand awareness. She joins Vinimaya from PurchasingNet, Inc., a Red Bank, New Jersey-based provider of e-Procurement solutions and services. Prior to her in-house marketing role, Erinn was a VP & Partner at the New York-based Biederman Kelly Krimstein & Partners. Additionally, Erinn’s experience includes advertising agencies like Ogilvy & Mather, Merkley Newman Harty, and Athorn, Clark & Partners, working primarily with B2B and Consumer technology clients such as FreeMarkets, Tyco, Cognizant Technology Solutions, Kodak Digital Imaging, and BellSouth.
“Erinn brings a wealth of marketing and industry experience to the team. Erinn will add great value to Vinimaya by enhancing the dialogue with our current client base, and expanding our reach into the abundance of companies that can benefit from the Vinimaya solutions,” said John Hutchinson, President of Vinimaya.
“So many companies are not receiving the full benefit they anticipated from their e-Procurement investments;
Drawing from her B2B and B2C marketing experience gained on both the agency and client sides, Tarpey will play a key role in developing and managing Vinimaya’s marketing strategy, including demand generation efforts, client communications, analyst and press relations, and strategic alliances.
