Renee Blanche, a leading Italian brand for hair styling products is entering the Romanian market

March 2, 2010 - PRLog -- A new brand is entering the market of hair beauty products. Renee Blanche, a brand with 40 years of experience in the hair care industry, is now bringing its products to the Romanian market. The professional line is already a big competitor due to its quality and unmatched prices. The company is directly addressing the hair stylists, and they have designed a line tailored to their needs.

Ionela Penz Orban, exclusive distributer for Romania: “our goal in Romania is to become one of the leading hair design brands in the professional industry. The company sets apart from its competitors by providing natural products, with a very intensive affect which does not damage the hair like similar products which exist in the market, and has the same effect. All that in a very competitive price which allows the hair stylist to enlarge its cost per benefit proportion. The products contain bigger capacities and the price is much smaller from what the competitors offer.”

Renee Blanche Romania will offer the local market a wide range of its products including its unique hair color, hair masks, special treatment for several hair problems, professional shampoo and conditioners for all types of hair and professional products for hair design, all of this are approaching only for the hair stylist and salons’ target audience.  

Renee Blanche is an Italian brand with a long tradition in the hair care industry. Its beginnings date back to the 1970’s when it launched its first line of professional products for hair stylists.
The company rapidly became a leader in its sector at Italy. Following the immense success in Italy, the company decided to introduce Renee Blanche to other countries and create a powerful network that expanded in countries such as Spain, Germany and Poland.

One of their most powerful marketing tools is the direct contact with their target audience. “ Renee Blanche Romania organizes beauty seminars for professionals in this field dedicated to anticipate the demand of the final consumer and to give hairstylists the instruments more advanced that maintain higher the level of services offered in saloon” shares Ionela..

The Renee Blanche products are very delicate, consisting of ingredients such as karate butter, moringa oil, honey and avocado. This natural basis is quite revolutionary especially for hair color, since it protects from damage of weather and pollution. The professional line contains a variety of top end products designed to nourish and provide the hair with a natural color. The hair dyes are “la piece de resistance”. Their popularity is already notorious in Italy and Ionela predicts it will storm the Romanian market, due to their unique attributes: quality, competitive price and perfect results for the end client.  
Ionela Penz Orban has introduced Renee Blanche Romania and is presently developing the hair stylist networking. From the current prospects, the brand will join the top players in the business. “Innovation, research and dynamism are the essential elements of Renée Blanche. When introducing the brand to the hair stylists’ community, the feedback I received during seminars was amazing. I have been working in the beauty industry for seven years and I know the needs of the end user and especially the professionals’ ones. They want a product with a good quality/price ratio that they can become loyal to. Renee Blanche has this advantage and it will rapidly cover the niche market I am targeting”, said Penz.
Renee Blanche local team is aggressively entering the market in challenging times. Penz’s vision is strongly supported by the success of the company in Italy and its expansion all over Europe. “This year we are planning to introduce Renee Blanche to more hair stylists all over Romania. Each one of them which will join us will be invited to Italy to receive a private seminar from the top hair stylist at Renee Blanche headquarters, as well as our support on the long term here in Romania” added Penz.

Please see our website www.reneeblanche.ro