Hobart, IN. & Newport News, VA. March 1, 2010 - - Midwest Products Co., Inc. and Bead Retreat today announced a multi-year strategic joint venture designed to mutually benefit both companies by leveraging synergies to bring fashion forward products to the craft and hobby industry. The exclusive agreement allows both companies to collaborate on the development, manufacture, marketing and selling of fashionable, high quality jewelry kits under the Bead Retreat brand.
Midwest Products Co., Inc., founded in 1952, is a leading manufacturer and distributor of raw materials and model kits to the craft and hobby trade. With a reputation for quality, service and selection, Midwest Products Co., Inc. has serviced the industry through their domestic warehouse and manufacturing facility located in Hobart, Indiana for over 50 years.
Bead Retreat founded in 2001 is the leading designer, manufacturer and supplier of trend setting jewelry kits. Originally marketed through the home party network, Bead Retreat has successfully launched into the retail channel with a full line of boutique quality jewelry kits and tools.
“We feel that we can use the strengths of Midwest Products Co., Inc in manufacturing, operations and sales to continue the retail expansion of the Bead Retreat line to a global level. This will allow the founders of Bead Retreat to concentrate on what they do best, which is design and market stylish on-trend jewelry kits” said Jon Zaloum, President of Midwest Products Co., Inc.
“We are excited to be entering into this agreement, which will allow us to focus on our true passion, recognizing trends and designing boutique quality jewelry kits that will be introduced in a global market. Bead Retreat was started in the home party network and has built a reputation for providing quality, value, and styles in step with today’s trends,” said Bead Retreat Co-Founders Cindi Swett and Lesa Shepherd.
