33Across Adds to Executive Ranks

March 23, 2010 - PRLog -- 33Across, the leader in social graph targeting today announced that Maya Gadde has joined as CTO and Sky Holden as VP Sales.  Maya will lead all technology strategy and operations and Sky will lead the company’s sales efforts nationwide. Maya specializes in the architecture of complex, high volume & mission critical systems using open source technologies and scalable hardware platforms. Most recently, Maya was the VP of Technology at Traffic Marketplace (a top 5 ad network) where she was responsible for launching all platforms and solutions supporting a ten-fold revenue growth from 2006-2009.   “There are few companies like 33Across with a winning combination of amazing technology, innovative tools and an such an amazing market position,” commented Gadde, “I’m excited to be part of the team.”    

Sky Holden brings over 10 years of digital sales experience from leading companies such as MySpace, RealNetworks, Tickle, and Classmates.  Most recently, Sky was Director of East Coast Sales at Imeem, where he led a sales team that doubled advertising revenue year-over- year via integrated partnerships including AT&T, The Truth, Walmart, Nokia, and Energizer.   "I could not find a better, more explosive opportunity than joining the team at 33Across," said Holden, "The scale, ROI and insights the 33Across SocialDNA platform delivers are truly groundbreaking."

The company also announced today that Deepak Sharma joined 33Across in December as Director, Sales in NY.  Deepak will partner with clients on the east coast and brings over 8 years of digital sales experience from companies TACODA, Tennis.com and Valueclick.  Deepak was most recently Director of Sales for Advance Internet, delivering advertising solutions nation-wide for the Conde Nast company.  “33Across is to social targeting what TACODA was to behavioral targeting, but with more enhanced targeting capabilities, deeper insights and stronger optimizations to help both brand and DR clients achieve record breaking ROI, said Sharma”

"We could not be happier to have such talented executives joining the team", said CEO Eric Wheeler, "We are excited to have Maya at the technology helm with her deep background from Traffic Marketplace, Sky leading our national team given his background at iMeem and Myspace, and to have Deepak bringing his deep behavioral targeting experience to bear for our clients."

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33Across enables the world's largest brands and agencies to deliver high-performance media programs by activating the social graph around a brand. The Company's patent-pending SocialDNA(tm) platform creates custom segments of people who are socially connected to a brand's existing customers, and reveals deep insights into the social network characteristics of a marketer's brand. Headquartered in New York City, 33Across is funded by First Round Capital, QED Investors and prominent angel investors including Dave Morgan, David Rose and Shelby Bonnie. To learn more, visit www.33across.com.