Annie Jennings, National Publicity Expert & Media Strategist
Who wants to be known as a top expert in their field? Practically everyone who is serious about their business or their career can benefit from being known as a leader or influencer in their field. You can get publicity and get booked on the media as a commenting news expert or expert discussing topics and events of interest to society.
To be a top expert in your field you will need to have a vast knowledge of the issues facing your industry. Don't worry, it's not hard and it's not a lot of work to do this. It's a publicity and media strategy that works.
The first thing to do is to identify your major areas of expertise and then create sub-categories that reflect the reality for each one. For example if you are a career expert you can talk about how to get a job in a tough economy, how to get hired when everyone else is not, or how to position yourself to get hired in the future.
Expanding on your already known areas of expertise helps you qualify for more stories and more segments the media is covering. The idea is to broaden your area of commentary to capture more media opportunities for yourself.
Want to be an Annie Jennings PR expert? Tell us at http://www.anniejenningspr.com/
You see, there are lots of ways to apply your talent and knowledge to the issues at hand and here's how to do it. Find an event or news story in your topic area and give your point of view as it relates to the story. You will soon find out that your opinion on the story works and that the media will find it appealing. Whenever a story breaks, the media is interested in experts to comment and expand on the issues of relevancy in the story. You can be that expert!
Your professional and expert BIO is the first thing you need to create. Pack it with evidence that you are an expert in the field such as your education, awards, recognitions, accomplishments, associations you belong to along with a list of any previous publicity or publicity media placements you have received. Have you been a guest on TV before? Be sure to tell about this in your bio. The bigger and more well known your media placements, the better for you.
Your bio should support your area of expertise and leave out the personal information that does not matter to the media such as hobbies or how many kids you have although you can mention the location of your nearest major city as sometimes the media likes to know where you or your business is located.
Radio is a great way to get started so let us know of your interest in being a radio guest at http://www.anniejenningspr.com/
Create a publicity list of the radio and TV shows you want to on as a guest, or the newpapers, magazine and internet media you want to get into and build a list of contacts at the media outlets. You will introduce yourself to your media contacts and then once a story hits the news where you are qualified to provide talking points you can connect with your contacts.
They already know you and it will be more likely they will choose you for the opportunity.
Get positioned with the media and your producers in advance so you will be set up and ready to go when a story or news events emerges that is perfect for your commentary. An example is about a career or workplace expert who can comment on the industry events from workers losing their jobs to the unemployed going back to school.
If a news event happens, such as a new jobs report or unemployment report coming out, your expertise, commentary and analysis will be in demand.
When news happens where you are the perfect expert and can comment on the story send out a notice to your media producer and journalist contact database. Include your contact info and availability so they can connect with you quickly. This could be your big chance to get booked on major TV or be the quoted expert in prestigious media or major internet news sites.
Remember that the media can call you and ask you to head straight down to the studio to be a commenting expert on a breaking news story. Be completely ready and able to drop everything to talk to the media, appear on a radio show or go down to your TV studio for an interview. One thing is true; the media moves very fast and appreciates immediate access to experts who can also respond quickly to publicity.
Invest in media training as it will add greatly to your ability to appear relaxed and professional. The media, especially radio and TV producers, love a well prepared guest and media trained expert who knows how to convey information on the exact topic quickly and accurately without stumbling, rambling on and on or appearing nervous. Think polished, professional and experienced.
Love these publicity tips? Get lots more at http://www.anniejenningspr.com
You will get one chance to showcase yourself on TV, radio, print and internet if you are a great expert that the media can count on to do a great job, you will be asked back. Ask your media trainer to train you on your talking points. Order a digital copy of your appearance so you can integrate your appearance into your marketing strategy and public relations initiatives.
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