Purpose Living, One Click at a Time!
Manchester, CT., Mar 1, 2010, Womenxchange.com LLC announces the launch of its’ new website, Womenxchange.com (http://womenxchange.com ). The site contains relevant, compelling and empowering content for the under-served market of women ages 40 and over. Consisting of simple categories, such as “Just for Me, @ My Prime, Mom & Gram, Word of Mouth and more,” the site promises to deliver content that represents an extension of the target group everyday lives. Its mission is to “encourage women to relish the fully lived life through purpose living.”
According, to its General Manager, Isabel Diaz, “the womenxchange.com strategy doesn’t rely on guesswork and outdated stereotypes as to what women over 45 want, but its based on facts, research and feedback from the target group. The website uses a simple design and ease-of-use interface with engaging features such as, blogs and a lounge area which this group referred to as appealing and user friendly.
In regards to the target group, Isabel explains that the site focuses on the psychographics of this market. “These are not women who are agonizing about getting old as the media continually portrays them to be (another stereotype). They are women who accept their age, love the skin they are in, are at a point in their lives where they crave authenticity, have more time for “Me,” no time to lose and the freedom to pursue their passions. They are managing major milestones and zeroing in on the details that matter. All these factors were taken into consideration to create the website which includes images reflective of the target group and offers content in a storytelling format that will engage and interest them more than any celebrity gossip.”
Because women are well-known for passing along information, the site contains a section dedicated to the exchange of resources named, “infoxchange.”
Advertisers can benefit because the site provides a cross-media marketing platform to promote their products and services. They minimize risk marketing by targeting campaigns to this lucrative target group, can improve brand awareness and maximize sales of their products and services through content placement. They have the opportunity to establish a positive perception of their brand, services or products by aligning it with a “Just Cause” and create customized campaigns that extend beyond an online experience.
Photo:
http://www.prlog.org/
