Arena Football League and NFL Network Launch Major Ad Blitz

PRLog (Press Release) - Feb 27, 2010 -
LOS ANGELES, FEB 26th // For those sports-fans that haven’t been paying attention these last few weeks… the Arena Football League is back!  With a vengeance!  And in pretty heady company…

In a pure 21st century strategy… the AFL and NFL Network (their Official broadcast partner) have embarked on a digital-media advertising blitz entitled “Arena Rock!” that features Tampa Bay Storm wide-receiver T. Saint-Michaels, and highlights NFL Network coverage of the Friday Night AFL “Game of the Week”.

The Arena Rock campaign is being delivered (heavily) in almost every major US market, and consists of streaming (radio) audio advertising, online and mobile-phone ad banners (on I-Phone, Blackberry, and Android) as well as branded station sponsorships.  Slacker Digital Radio was chosen as the initial kick-off partner, primarily due to their exclusive partnership with Verizon Wireless and industry-leading audience volume and interface capabilities.

“The choice of Saint-Michaels and the Tampa Bay Storm as the face of the new campaign was based on “a nearly-universal” understanding of the excitement and energy he brings to the game, and to our fans all over the country…”  says AFL Commissioner Jerry Kurz.

Tampa Bay Storm Head Coach Tim Marcum, now in his 15th year and easily recognized as the most successful coach in Arena Football history… also has glowing praise for his new wide-receiver… "Saint-Michaels' extraordinary athleticism, strength and speed will be a powerful weapon in our game plan, both on the ground and in the air.  We're anxious to get him on the field."

The Storm organization is recognized as one of the leading teams in the Arena Football League, setting numerous attendance records in its 19-year history. The team also won World Championships in 1991, 1993, 1995, 1996 and 2003, winning the last Championship in front of a sell-out crowd of 20,496 at the St. Pete Times Forum.

The AFL will premiere its 2010 regular season on NFL Network with a live, primetime telecast on Friday, April 2 at 8 p.m. ET, and “Arena Rock!” telecasts are scheduled for Friday nights in primetime throughout the AFL’s 18-game regular season… culminating with the 2010 ArenaBowl Championship during the weekend of Aug. 20-23.

All AFL games on NFL Network will be telecast in high definition and feature specialized in-game audio techniques that capture the fast-paced intensity that is the hallmark of the AFL’s “50-Yard Indoor War.”

The AFL’s 15-team league includes the Chicago Rush, Dallas Vigilantes, Tampa Bay Storm, Orlando Predators, Arizona Rattlers (Phoenix), Cleveland Gladiators, Utah Blaze (Salt Lake City) and the new Jacksonville Sharks, Alabama Vipers (Huntsville), Bossier-City/Shreveport Battlewings, Iowa Barnstormers, Milwaukee Iron, Oklahoma City Yard Dawgz, Spokane Shock and Tulsa Talons.

Arena Football fans can follow Saint-Michaels, the Tampa Bay Storm, and the entire AFL roster here:

www.NFLNetwork.com
Twitter @NFLNetwork.com
www.TampaBayStorm.com
Twitter @TampaBayStorm
www.TSaint-Michaels.com
Twitter @TsaintMichaels
www.ArenaFootball.com