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Follow on Google News | PerfectWeddingGuide.com Announces Website Redesign, Better User ExperienceNational Wedding Resource Identifies More Online Opportunities to Connect Brides to Businesses
By: Erin Whitlock Of the recent changes, the most critical enhancements are those promoting vendors from the local level. Brides are now able to find vendors through a simplified6menu option that allows you to select vendor categories and enter geographic information, resulting in instant vendor category results in one click. “When reviewing the most recent changes we made to the website, it is easy to recognize that the emphasis is on improving the way we connect more brides to more vendors,” says Perfect Wedding Guide’s VP of Technology, Rick Caldwell. Recent face-lift changes also include a number of new widget placements, giving vendors and brides access to various national and local promotions. As part of the redesign, the company also paid close attention to branding strategies, presenting a more unified look with the company’s Web presence. “We recognize that presenting a succinct and polished online image and user experience will positively impact visitor loyalty and give brides an easy-to-use resource for planning their wedding,” Caldwell adds. In addition to its online resource, Perfect Wedding Guide offers brides multiples wedding planning tools and information to ease the stress of planning their wedding. They have access to the Perfect Wedding Guide print publication, bridal shows and a direct marketing program. # # # About Perfect Wedding Guide Since 1991 Perfect Wedding Guide has been dedicated to creating the most comprehensive, useful and fun wedding-planning resources for brides of all budgets. These resources include local publications, a planning Website, and bridal shows, which help connect brides to wedding professionals in their area. The company currently operates in 60 metro areas nationwide. For more information, visit www.PerfectWeddingGuide.com or email Erin Whitlock at erin.whitlock@ End
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