A Professional SEO Specialist Cannot Guarantee Your Rankings
SEO is very complicated and complex and there is no way that a professional SEO can guarantee that he or she can get you to the number one position for a certain category or keyword. Some keywords are extremely hard to rank in. However a professional SEO will tell you that all search engine traffic is local. That means that more than 80% of all search engine results come from local searches. Say you are searching for someone to build a website for you in your local area. More than likely you are going to type in “Chicago Web Designer.” The same is true with almost every other category. Most people are not just going to type in “Web Designer” in google they are going to type in the town they are from. Thus you might not not be able to tell your client that they will rank number one is google for what they are trying to sell; but if you telling your client that it's possible for them to rank on the first page in that category if they put there city and state in front of it then that is a good start.
It Takes Work To Keep A Site In The Top 10 Of Google
If your site does end up to be on googles first page then it will take work to keep it there. Many clients stop there SEO service once they are ranking on top of google for a keyword. It takes work to keep a site in the number one position of google for any keyword and for any site even for less competitive markets and keywords. SEO is not a set it and forget it process. It takes continued work to keep a site ranking high google.
Fluctuation Is How Google Works
Just because your site is ranking in the number one position one day does not mean it will be ranking in the first position of google the next day. SEO is a very complicated process and it not only depends on what your SEO service provider is doing for your site but it also depends on what google is doing for your websites as well as what your competitor sites are doing for there SEO process as well.
If your site drops a few stops you should not start to panic. In time in can regain it's position if your SEO specialist is good and knows what he is doing.
SEO is Not About Mass Link Development
Many people in the SEO profession think that SEO is about mass link development. They will set your site up with tons of links hoping that you will improve your SEO rankings. They fail to understand that it is not about the quantity of links but about the quality of links. A true SEO professional will focus in on giving your site quality back up links rather than thousands of links that mean nothing and will do nothing for your rankings.
SEO Is Not About Article Submissions.
Article directory submissions are a common thing in SEO. The problem with article directory submissions is that they are not quality links. Anybody and everyone can submit there articles to article directories. Again SEO is more about the quality of the links rather than the quantity of links.
Quality SEO Is Not Done Quickly
The true SEO process is not done quickly. You cannot expect to submit your site to SEO specialist to get it ranked in google. You need to understand that it is a slow process. Nothing in SEO happens quickly. It is a slow process. If an SEO specialist tells you that they can rank in your site in one or two days or in one or two weeks than then you can count on that they are more than likely lying to you. If they do get your site ranked very high very fast then they are more than likely using black hat methods and your site will get punished and maybe even banned from google. It is important to find a quality SEO specialist that you can entrust to your website.
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