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ICAPP Brings the First of its Kind Product to the Middle East at Gulfood 2010

Americana's ICAPP at the Gulfood exhibition 2010

FOR IMMEDIATE RELEASE

 
PRLog (Press Release) - Feb. 26, 2010 - The International Company for Agri-Production and Processing, ICAPP, launched their new seven-way Americana frozen vegetables mix, a first of its kind product in the Middle East, at the Gulfood exhibition this year in Dubai, United Arab Emirates from February 21 to 24.  

“We launched at Gulfood 2010 our seven-way frozen vegetables mix,” explained Ahmed Abdul Hay, Business Development Manager at ICAPP. “The Americana vegetables mix includes peas, carrots, beans, sweet corn, potatoes, broccoli and zucchini.”

Additionally, ICAPP is the only producer in the Middle East with a full range of frozen fruits, which includes apples, peaches, pomegranates, guavas, mangos, strawberries, colcasias, apricots, kiwis, blackberries, blueberries and a cocktail mix.

“With several firsts this year at Gulfood 2010, we at ICAPP have become frozen fruits and vegetables pioneers in the industry,” said Abdul Hay, “And our strength enabled us to expand our markets globally from Europe and North America to several areas in Africa.”

Abdul Hay added that frozen fruits and vegetables are highly recommended to fresh and canned fruits and vegetables due to their healthiness.

Established in 2004 as a joint venture between Farm Frites and the Kuwait Food Company (Americana), ICAPP exports over 60 percent of their factory production to many regions worldwide.

ICAPP’s farming division manages 4,000 acres of different crops of fruits and vegetables and applies several international food safety and hygiene standards in their farming and production facilities.

With one of the largest factories for frozen vegetables and fruits in the Middle East, ICAPP has a vegetables line, a leaves line and a fruits line.

For more information, visit www.americana-group.net

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About Prodatainsight, JLT:

Prodatainsight is a three-dimensional marketing consultancy agency operational in the Middle East and North Africa for over a decade. Its consultants have a combined varied business experience of over 100 years in some of the most renowned multinational companies worldwide. Due to its strategists’ extended experience, Prodatainsight is a leader in local, national and regional cultural understanding and expertise.

Our three departments, market research, below the line and management consultancy, come together to ensure that your work is always delivered with the highest quality through challenging the convention.

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Source:Prodatainsight, JLT
Phone:+9714 4308080
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Industry:Marketing
Tags:icapp, icapp gulfood
Shortcut:http://prlog.org/10550733
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