A trawl of Local Internet Marketing Milton Keynes, for example, from Search Engine Optimisation companies, range from a one off £75 charge to place some keywords on the page footer of the home page to £4,000 for a full service which in reality turns out to be simple link building probably using link farms.
Clients often ask if they should continue with AdWords while the SEO process works its way through to achieve Page 1 rankings. The question is ‘do the leads generated lead to actual business?’ Proactive SEO that works, removes the need for AdWords.
In the Nineties in the early stages of advances in IT and the rise of the Internet, companies were keen to appear as if they were major global players with a local presence, this often involved producing local language versions for products and having regional offices and sales forces. Now an organisation can electronically roll out products across the Internet on a global basis.
The advent of the Internet and the advances in technology that make micro-marketing possible, mean that this old adage has been turned on its head. Now it’s important to be seen as “Your local specialist”. Some examples of big brand campaigns include Nat West who are keen to demonstrate through their advertising that they offer a personal service and are interested in your life. HSBC translated into “The world’s local bank” showing both the twin strengths of global coverage, but with local personality, culture and flavour.
SO Direct’s Local Internet Marketing Search Engine Optimisation techniques enable any organisation whether B2C or B2B to achieve a Local and National dominant position. SEO unique software enables SO Direct to “twist” content and listings with a selection of local town keywords such as MK SEO Local Specialist, and National coverage, such as the generic phrase “Your Local Specialist for SEO Marketing” to ensure that the business appears on page one in the area of choice.
SEO Local Internet Marketing‘Grey Hat’ techniques allow for semi-automation so that Google sees a humanised element to the process, enabling multiple accounts to be created and loaded to to relevant directories and unique content where the same article is recreated in a variety of formats so that Google sees unique content each time, on each page, across each town or City across the UK whether the town is Milton Keynes for SEO Marketing, Bedford SEO Marketing, Luton, SEO Marketing, Daventry, SEO Marketing.
The power of SO Direct’s SEO Local Internet Marketing is obvious.
Initially, it’s not just a question of the website designers sitting with the PR or marketing managers within organisation to discuss preferred keywords. Automating this process using Google’s Keyword Tool and other SEO techniques give an in-depth analysis of preferred keywords from “Doable” to “Difficult!”
Analysis provides a refined targeted list of keywords ranging from “Easy” to “Difficult”
The correct search terms or ‘meta tags’ need to be agreed. These are a selection of keywords and phrases that many website owners think customers are most likely to type in a random search in order to find them, and their products and services.
Keywords need to be used 2 or 3 times every 100 words. A copywriter can be purchased for as little as 2 cents per word. Copywriters are needed who can write on any topic, provide research around the area and produce copy quickly that reads very well.
The loading of the original content to up to 3,000 relevant directories is semi-automated.
Creating a ‘hub and spoke’ effect with Blogs and new websites highlighting specific product areas of the business, all with back links to the main site, will exponentially speed up the process of helping the business to dominate page one of Google for the preferred keywords. Once there, the visitor needs to be encouraged to stay through various incentives, such as the use of video case studies, an enquire now form, a free ‘health check’ offer or an email autoresponder so that they can register their details and in return be able to download some valuable material – a free “White Paper” for example.
Employing full-time writers and link builders enables the Local SEO Internet Marketing programme to focus on a 360 degree customer communications strategy that is so important to drive sales and profitability.
It is a virtuous circle of activity today, encompassing brand image and consultancy, Web Design, Search Engine Optimisation, PR, Direct Mail, Advertising, Events and Sponsorship. At the heart of it lies the messaging from Thought Leadership through to the translation of the messages into various activities that ‘touch’ the customer at the right point in time with the right message that will encourage purchases.
With a joined up approach and using powerful SEO techniques, companies can dominate their markets across the globe, looking like the favourite local supplier.
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SO Direct SEO and Internet Marketing for small to medium sized businesses to drive sales and profits.