West Ham FC _ Custom Moulded USB by WeAreUSB.com
West Ham United FC have commissioned digital media agency 10th Planet Digital to design and produce a custom moulded USB flash drive.
After looking at what was available at other Premier League Clubs; West Ham United merchandising team decided to create something unique for their own USB. After supplier research they partnered with 10th Planet's USB division - WeAreUSB.com - a company that specialises in custom moulded memory sticks.
"When we got the call I was personally over the moon" says avid West Ham supporter Richard Lamb (Sales Director). "The brief was simple: We would like a USB memory stick custom moulded in PVC that represents the 1958 West Ham strip as worn by the late, great, Bobby Moore. We want it packed for retail’.
Using West Ham’s brand guidelines and original images of the historic strip, WeAreUSB's design team created a set of CAD proofs for approval. Once approved, a prototype was created of the famous strip in the following week.
Within a month the final USB went on sale in the West Ham shop, the entire production and design process having been smoothly managed by WeAreUSB.com.
With USB flash drives gaining popularity as both a marketing tool and a brand revenue stream, custom moulded USB sticks have become a unique and popular product, with companies such as WeAreUSB.com providing an easy route to design and manufacture of these products.
Photo:
http://www.prlog.org/
