This case study on Cillit Bang forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the household cleaning brand has created a unique personality in the sector through its counter-trend use of low production value ads with an assuredly retro theme and the catchphrase "Bang, and the dirt is gone".
Reasons to Purchase
* Gain insight into the methods used by important industry players to give them a competitive edge
* Identify specific areas for operational improvements
* Capitalize on the knowledge of experienced companies when entering a new niche or market
For more information or to purchase this report, go to:
- http://www.fastmr.com/
Report Table of Contents:
Datamonitor View 1
CATALYST 1
SUMMARY 1
Analysis 2
Introduction 2
The Cillit Bang range addresses everyday cleaning needs 2
Cillit Bang has color-coded packaging for customer friendly purchase choices 2
The Cillit Bang brand has used traditional media in a mildly subversive manner 4
Cillit Bang has also embraced new media with mixed results 5
Cillit Bang is creating a substantial web footprint 6
Cillit Bang has also gained positive PR exposure in more traditional channels 7
Conclusions 7
APPENDIX 8
Case study series 8
Methodology 8
Secondary sources 8
Further reading 9
Ask the analyst 9
Datamonitor consulting 9
Disclaimer 9
About Datamonitor
The Datamonitor Group is a world-leading provider of premium global business information, delivering independent data, analysis and opinion across the Automotive, Consumer Markets, Energy & Utilities, Financial Services, Logistics & Express, Pharmaceutical & Healthcare, Retail, Technology and Telecoms industries. Datamonitor's market intelligence products and services ensure that you will achieve your desired commercial goals by giving you the insight you need to best respond to your competitive environment. View more research from Datamonitor at http://www.fastmr.com/
About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
