Recent Study: Simple Ingredient Foods Case Study

Fast Market Research recommends "Simple Ingredient Foods Case Study: producing foods with few and natural ingredients to address health and transparency issues" from Datamonitor, now available
 
Feb. 26, 2010 - PRLog -- This case study on simple ingredient foods forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks how marketers are capitalizing on consumer demands for health, naturalness and transparency with food products that market simplicity as a key selling point.

Reasons to Purchase

* Gain insight into the methods used by important industry players to give them a competitive edge
* Identify specific areas for operational improvements
* Capitalize on the knowledge of experienced companies when entering a new niche or market

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/50974_simple_ingredient_foods_case_study_producing_foods_with_few_and_natural_ingredients_to_address.aspx

Report Table of Contents:

DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
Manufacturers are using simple, pared down ingredients in their foods to reflect consumer desire for simplicity and transparency 2
The notion of simple food ingredients has a strong link to consumer health demands 2
Time poor consumers want simple on-pack nutritional and ingredient information to help them make faster healthy food choices 4
The food industry is addressing consumer simplicity demands across food sectors 5
Haagen-Dazs has addressed simplicity demands in indulgent foods with an ice-cream line that contains only five ingredients 5
Campbell has responded to customer demands for simplicity and transparency in canned products 6
Simple ingredients are becoming popular in foods for young children as parents show concern for over-processed foods 7
McCain Canada is simplifying its frozen food ingredients to enhance its nutritional reputation 8
Conclusions 9
APPENDIX 10
Case study series 10
Methodology 10
Secondary sources 10
Further reading 10
Ask the analyst 11
Datamonitor consulting 11
Disclaimer 11
List of Figures  
Figure 1: A trend for simple food and drinks has gained momentum since 2005 2
Figure 2: Simple ingredient foods tend to have a natural positioning 3
Figure 3: Consumers are becoming more aware of the need to look after their health 4
Figure 4: Many consumers choose products based on their on-pack nutritional information 5
Figure 5: Haagen-Dazs has embraced the simple ingredient trend with the Five ice-cream line 6
Figure 6: Campbell is addressing criticisms of canned soups' often complicated ingredient lists with its Select Harvest line 7
Figure 7: Simple ingredients are appearing in baby foods as a means to highlight a products' healthiness 8
Figure 8: Using just one ingredient is one means of promoting a simple and healthy approach to baby food 8
Figure 9: McCain is reviewing its ingredients in Canada with the aim of being more transparent 9

About Datamonitor

The Datamonitor Group is a world-leading provider of premium global business information, delivering independent data, analysis and opinion across the Automotive, Consumer Markets, Energy & Utilities, Financial Services, Logistics & Express, Pharmaceutical & Healthcare, Retail, Technology and Telecoms industries. Datamonitor's market intelligence products and services ensure that you will achieve your desired commercial goals by giving you the insight you need to best respond to your competitive environment.  View more research from Datamonitor at http://www.fastmr.com/catalog/publishers.aspx?pubid=1002

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
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Tags:Ingredient, Food, Simple, Simplicity, Demands, Case, Transparency, Health, Nutritional, Foods
Industry:Food, Restaurants, Research
Location:Massachusetts - United States
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