Based on Datamonitor's essential market data and insight into the country's leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market. In addition to outlining site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' fuels, c-store, car wash and card product offerings.
Scope
* Data and analysis based on an annual programme of research with national service station retailers and delivered in a useable presentation format.
* A country synopsis followed by a market examination of fuel demand and value, total service stations and vehicle numbers for 5 years to January 2009.
* A review of the competitive landscape including fuel sales by service station brand, motorway and unmanned formats and shop and car wash information.
* Insight into the main competitors' propositions for fuels, c-store, food service, cards and car wash as well as ownership and network expansion plans.
Highlights
Rising pump prices and slowing car parc growth have contributed to a 5.3% decline in fuel consumption over 2004-2008 in Italy. Steep price rises for both diesel and petrol led to a 11% increase in the value of fuel sales. Italy's service station network has contracted since 2007 due to divestments by fuel retailers such as Esso and Tamoil.
The top five players account for three quarters of service station fuel sales. Agip alone accounts for 30% of total fuel volumes and has the largest service station network. Esso and Q8 are other big players, together contributing over 25% to total fuel volumes. Only 2% service stations are located on motorways and less than 1% sites are unmanned.
One in four service stations feature a shop, many of which have a high focus on food service. Agip, which has the largest shop network, offers hot food and coffee. Fuel retailers use promotional campaigns to attract customers such as the 'You and Agip' campaign and Tamoil's 'Magnificent 70' offer.
Reasons to Purchase
* Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Europe.
* Access a clear overview of the competitive position and operations of key fuel retailers. This is particularly useful for suppliers to the sector.
* Assess how the competitive position of the country's service station brands is evolving and identify new emerging players.
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Partial Table of Contents:
CONTENTS SUMMARY 2
Service station market overview 2
Brief synopsis of the service station market and basic commentary regarding fuel consumption, fuel prices, network changes, motorway sites, unmanned sites and shop and car wash penetration. 2
Market level charts showing: 2
Total service stations and population per car over time, over five years 2
Cars/population per service station, over five years 2
Total fuel consumption/
Global oil prices/95 Octane petrol/98 Octane petrol prices/Autodiesel prices, over seven years 2
Total diesel sales value in €/Total petrol sales value in €/Average fuel spend per car in €/Average fuel spend per service station in €, over five years 2
Total motorway service stations, over five years 2
Total unmanned service stations, over five years 2
Company level charts showing: 2
Service station network size by brand, 2009 2
Motorway service stations by brand, 2009 2
Unmanned service stations by brand, 2009 2
Fuel volume market share by brand, 2008 2
Top five fuel retailers fuel and network information, including: 2
Network size 2
Fuel volume market share 2
Unmanned sites 2
Average throughput 2
Types of fuel sold 2
Dealer owned network size 3
Additional secondary information, e.g. LPG sites, planned expansion/divestments 3
Top five fuel retailers shop sites, including: 3
Shop network, over five years 3
Secondary shop/convenience store information 3
Top five fuel retailers car wash sites and secondary car wash information 3
Car wash network, over five years 3
Secondary car wash information, e.g. manufacturers used and prices. 3
Top five fuel retailers private loyalty card and business fuel card offerings 3
Basic marketing information on card features, such as network acceptance and incorporated services and pictures of loyalty and fuel cards. 3
ANALYSIS SUMMARY 3
Despite a decrease in service station fuel consumption, high pump prices increased the value of fuel sales in Italy 3
The growth in registered cars in Italy has slowed in recent years 3
The number of service stations in Italy fell again in 2009 3
Of all registered cars in Italy, 35% are diesel powered 3
Italian service station fuel sales fell by 2.2% in 2008 3
High global oil prices increased Italian pump prices in 2008 3
The value of Italian service station fuel sales increased in 2008 3
There are just 82 unmanned service stations in Italy 3
Italy has a concentrated service station market 3
Agip has the largest branded service station network in Italy 3
Nine service station brands have motorway sites in Italy 3
Five branded service station networks sold 73.4% of fuel in 2008 3
Agip is the Italian service station market leader 3
Full ToC is available at:
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About Datamonitor
The Datamonitor Group is a world-leading provider of premium global business information, delivering independent data, analysis and opinion across the Automotive, Consumer Markets, Energy & Utilities, Financial Services, Logistics & Express, Pharmaceutical & Healthcare, Retail, Technology and Telecoms industries. Datamonitor's market intelligence products and services ensure that you will achieve your desired commercial goals by giving you the insight you need to best respond to your competitive environment. View more research from Datamonitor at http://www.fastmr.com/
About Fast Market Research
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