"By building and maintaining our clients' presence on multiple online social networks, we are becoming their social media extension," said Klaus Holzapfel, conceptbakery USA managing partner. "conceptbakery and our clients are in it for the long haul. It's how we convey and market our role in project management."
In order to ensure success, conceptbakery has assigned individual social media community managers to various projects. These team members fulfill an entirely new role; not only are they experts in digital communication styles -- namely Facebook, Twitter, and other social media portals -- they also engage the client's relevant target audience with in-depth knowledge of the brand and services or products offered.
"This business is all about trust. Clients need to trust us because they are putting a brand that they've worked very hard to build into our hands and online communities that we engage with have to feel the sincerity of our engagement,"
In addition to direct client projects for development and implementation of far-reaching social media campaigns, traditional marketing agencies from around the world have sought conceptbakery's expertise since 2002 in handling viral or social media aspects of their accounts, including social media crisis management.
"We are always willing to help and team up with other agencies or in-house marketing teams. Sharing our expertise has always been a part of our work. Our firm does a lot in this arena -- everything from public speaking engagements to workshops to reviewing existing social media programs," said Felix Holzapfel, conceptbakery Germany managing partner.
"Sometimes companies approach us at the 11th hour due to the lack of participation in one of their campaigns like, for example, little or no entries in a contest or sweepstakes. That's when we can come in and create some last minute stir. As a guerilla marketing agency, it is one of our core philosophies to be able to expedite and get things done very quickly."
To accommodate its growing business, conceptbakery USA has just moved into new office in Denver, CO. The German team is also relocating to a new space in Cologne, Germany that will double the square footage of the old offices. To guarantee speedier response times, conceptbakery has also enhanced their in-house graphic design and programming capacity. In the past, the agency has had great success in outsourcing some of its web design and graphic work, however, the current and ample workflow has necessitated the addition of more in-house specialists.
"We have a very dynamic team on both sides of the Atlantic. Despite the fact that we're growing fast, we're dedicated to maintaining our boutique style culture," said Felix Holzapfel. "Our team is like family to me. Keeping our unique culture also benefits our clients. It is simply more fun working with happy people that can handle their workload well and don't get stressed out easily due to an overly stressful work environment.”
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conceptbakery llc and conceptbakery GmbH & Co. KG specialize in developing alternative marketing strategies for companies in Germany and the United States. The agency concentrates in various forms of social marketing, including guerilla, viral, social media, mobile/digital, cross media and cause. Clients include Microsoft, Carbona, EMI Music Group, Swiss International Air, The TÜV Rheinland Group and Sharp.