SoundCtrl & Pepsi Launch FlashFwd to Honor & Recognize Individuals Embracing Tech to Reshape Music

Feb. 24, 2010 - PRLog -- Contact:
Lisa Gruber
lisa.gruber@porternovelli.com
(212) 601-8358

SoundCtrl and Pepsi Launch “FlashFwd” to Honor and Recognize Individuals Embracing Technology to Reshape the Music Industry

Nominations Kicked Off at Social Media Week in New York City and Winners Will be Celebrated at SoundCtrl event at SXSW in Austin

   NEW YORK, February 24, 2010 – SoundCtrl, a network of digital media professionals who focus on advancing the music industry through the social web, announced the launch of "FlashFwd,” a campaign to honor individuals using technology to reshape the music industry.
   During New York’s Social Media Week, the public was invited to nominate and vote on individuals, groups and organizations for this award. The nominees must be poised to create meaningful impact on the future of music through the innovative application of online and/or mobile technology.
   Whether you're voting for a company or an individual, the submission process is simple, visit: soundctrl.com/flashfwd, fill out the form and write a brief synopsis of the nominee in 140 characters or less.
   Voting will close the last week of February.  To become a finalist, nominees will need to receive a minimum of 50 votes on the site. A number of online promotional tools will be available to them, including widgets and badges that may be posted on websites, blogs, Facebook profiles, and MySpace pages.
   All finalists will be announced on March 1, 2010. SoundCtrl board members will then pick 5 winners, who will be flown to Austin for the legendary SXSW Interactive and Music Festival, taking place March 16, 2010. Here they will receive the award and recognition from their peers at a special SoundCtrl event.
   In addition to FlashFwd, nominees will also be encouraged to apply for the PepsiCo Refresh Project where they can win a million dollar grant for a great idea. Read more about the Pepsi Refresh campaign here: www.refresheverything.com

About SoundCtrl
SoundCtrl (www.SoundCtrl.com) is a network of digital media professionals focused on advancing the music industry through the power of the social web. Since its launch during Internet Week in May of 2009, it has provided thought leadership and inspiration through panels, talks and case study presentations. The network is comprised of individuals from: NUE Agency, Digiwaxx, Fader, Translation, Porter Novelli, Edelman, KlickableTV, Mobile Behavior, Social Media Week and Digital Armm.
The goals of SoundCtrl are to identify emerging trends in the production, promotion and distribution of music online, highlight and support individuals, groups and organizations that are working in music and using digital media in innovative ways and encourage collaboration and promote the convergence of the music and online industries to enable people to connect both online and offline. In past events a few of our featured panelists have been Quest Love, Chuck D, Clive Davis, Chrisette Michele, Rik Cordero, and Lisa Grey amongst others.

About Pepsi-Cola North America Beverages
Purchase, N.Y.-based Pepsi-Cola North America Beverages (www.pepsi.com ) is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Its U.S. brands include Pepsi, Mountain Dew, Aquafina, Sierra Mist, IZZE, SoBe, Mug, Tava, Tropicana Twister Soda, Tropicana Juice Drinks, Dole and Ocean Spray single-serve juices. The company also makes and markets North America 's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.
For more information, visit www.pepsiproductfacts.com
http://nueagency.presslift.com/soundctrl-and-pepsi-launch...