Follow on Google News News By Tag * Coffee Marketing * Social Network Marketing * Internet Marketing * Social Media Marketing * Emarketing * Food Beverage * More Tags... Industry News * Sos emarketing * More Industries... News By Location Country(s) Industry News
Follow on Google News | Be Direct With Your CustomersRetailers are finding that there are too many product choices. Solution go direct to your customers.
By: David Schwartz By ILAN BRAT, ELLEN BYRON and ANN ZIMMERMAN Why does Oreo have nearly 50 different versions of its classic cookie? Variations on brands used to be taken for granted but some of the biggest grocery retailers are trimming down in a bid to trim cost. Retailers are finding that there are too many product choices. This is a challenge for manufacturers, who have grown accustomed to churning out incremental variations on popular products to maintain shelf space and keep their brands fresh in consumers’ minds. For consumers, the shift means less variety but also less trouble sorting their way through a sometimes-bewildering variety of offerings. Retailers’ drive to simplify is a big shift in the trillion-dollar consumer-products sector. Both retailers and manufacturers long agreed that bigger selections were better, especially when the economy was healthy and consumers were spreading their grocery-shopping trips around two or three stores. Now retailers are cleaning up the clutter. They are trying to cater to budget-conscious shoppers who want to simplify shopping trips and stick to familiar products. Retailers have found that eliminating certain products can lift sales and profits, in part by cutting excess inventory and making more room for house brands. “All that go-go 1990s where we were adding items in and adding items in, and people wanted more, more, more, more choice… just didn’t pay off,” said Catherine Lindner, Walgreen’s divisional vice president for marketing development, at a recent conference. Looking at store shelves, “People say, ‘Whoa, you’re bombarding me. Help me figure out what I need.’” Big retailers also have grown more adept at creating profitable private-label brands, giving them another incentive to remove competing name-brand products. For these reasons many manufacturers have gone “rogue”, sidestepping traditional retail channels and are using social media networking, social network marketing and social influence marketing to create a demand for their product lines. Request a free 5 Point Social Network Marketing Analysis Report for your business from SOS eMarketing For more information on developing your online shopping contact SOS eMarketing. There are integrated eMarketing tools that must be used to generate leads from Google as well as direct and referral, these are: 1. Social Network Marketing Twitter and Facebook posts increase your rank on Google and, if used correctly, create a stream of referral leads 2. Search Engine Optimization (SEO) Increased keyword tags and content influences rankings on Google 3. Pay Per Click Advertising (PPC) Google Ad words programs help your Google rankings and increase qualified sales traffic 4. Business Influence Marketing LinkedIn group’s postings are seen on Google and refer business customers to your site 5. Blog Sharing Prolog, Digg, Delicious, Stumbleupon, Technorati, Reddit, Twitter, Facebook, YouTube are all effective referral sites and help rankings on Google as well as refer traffic to your site. 6. Landing Page Optimization Step up eCommerce sales conversions For more information on integrated eMarketing programs for small business contact SOS eMarketing. David Schwartz SOS eMarketing Click to contact SOS eMarketing 760.345.5069 eMail sosemarketing@ Facebook SOS eMarketing Twitter MarketingXprt # # # We customized marketing and promotional strategies that integrate Business Blogsites, Business Network Marketing, SEO, Email Marketing, Pay-Per-Click Marketing, ICross Media Sales Promotions, Branding and Integrated Marketing Communications. End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|