Warren, RI, February 24, 2010 - MarketingSherpa announced today that it is launching a new one-day workshop training tour, Email Marketing Essentials, in ten select cities across the U.S.: New York, Philadelphia, Washington, DC, Denver, Seattle, Chapel Hill, NC, Atlanta, Minneapolis, San Diego and Phoenix.
This hands-on session will help answer your specific email questions from the combined experience of MarketingSherpa and your marketing peers. Attendees are encouraged to bring email campaign samples for review, refinement and tips for optimization.
To allow for more lively discussions and learning through interactive exercises, each of these sessions will be limited to 40 students per class. Marketers interested in attending are encouraged to register early, as these classes will fill up quickly.
View the course outline and the schedule at: http://www.sherpastore.com/
"Roll up your sleeves, because each step of the way you’ll be able to apply what you’re learning to your email campaigns," said Jeanne Jennings, MarketingSherpa Trainer. "In fact, bring campaigns you’re presently working on. You can work on them on your own, or share them with the class. "
The Email Marketing Essentials course curriculum is based upon MarketingSherpa’
Throughout the information-
1. Grow a High Quality House Email List
2. Include Social Media in Your Email Program
3. Develop Effective Email Creative
4. Design Email for Mobile Devices
5. Write Subject Lines and Copy to Maximize Response
6. Incorporate Video in Your Email Cost-Effectively
7. Increase Email Conversion Rates
8. Create Triggered Email Campaigns
9. Improve your Email Testing
10. Optimize Deliverability
11. Utilize Measurement and Reporting to Improve Results
12. Make Segmentation Work for You
13. Choose a Send Solution
14. Use Rental Lists Successfully
The Email Marketing Essential Training Workshop will be taught by Jeanne Jennings, who joins the MarketingSherpa team armed with a wealth of hands-on email marketing experience with medium- to enterprise-sized organizations, helping them become more effective and more profitable online. She is also an accomplished author, having written the book ‘The Email Marketing Kit: The Ultimate Email Marketer's Bible,’ is a frequent contributor to marketing publications and continues to be a highly-sought speaker on email marketing topics.
Email Marketing Essentials is designed for marketers of all experience levels. Group participation is encouraged. Marketers can contact MarketingSherpa at 877-895-1717 to learn more about the course.
Cost per student is $995, and group discounts are available. An Early Bird Special of $895 is available until March 12. For more information on pricing and availability, marketers can call 877-895-1717 or visit: http://www.sherpastore.com/
