Edge Legal Marketing Brings The Edge Room® to ABA TECHSHOW 2010

Feb. 23, 2010 - PRLog -- Minneapolis, February 23, 2010 – For the first time ever, Edge Legal Marketing announced it is working with the Law Practice Management Section of the American Bar Association (ABA) to bring The Edge Room® to ABA TECHSHOW 2010. With three days of unparalleled continuing legal education, ABA TECHSHOW 2010 is one of the best legal technology events offered to the legal profession.  This year’s conference and EXPO takes place March 25-27 at the Hilton Chicago.

The Edge Room is a virtual press room that advances the communication between exhibitors and the media. Exhibitors can easily upload their company information and show announcements to give the media attending the event secured and easy access to plan who they want to visit or meet with at the event. New this year, Edge Legal Marketing has added new social media options to upload exhibitor press releases to The Edge Room’s blog, Twitter, and LinkedIn sites.

The Edge Room® (www.theedgeroom.com) is now open for ABA TECHSHOW exhibitors to receive log-in credentials to upload their company information and press releases for the event.

“Besides being an exceptionally green way of marketing, the sharing of information between exhibitors and the media is much more direct and deliberate than the press rooms of old,” said Amy Juers, founder and CEO of Edge Legal Marketing. “This complimentary service will serve as the primary direct information pipeline from exhibitors to media at large,” continued Juers.

ABA TECHSHOW 2010 provides lawyers, paralegals, firm administrators, IT managers, and legal assistants -- novices and experts alike -- valuable insight into how the use of technology is changing the way the legal profession operates. In addition to a comprehensive schedule of more than 60 legal technology CLE sessions, ABA TECHSHOW 2010 features an EXPO of more than 100 technology vendors and a keynote address from lawyer and seasoned marketing and technology author, Ari Kaplan.  Kaplan will discuss why the convergence of technology and marketing matters and how legal professionals can use these powerful new tools to bust through a cluttered and competitive marketplace. For more information, visit ABA TECHSHOW.

About the ABA Law Practice Management Section
The American Bar Association Law Practice Management Section (LPM) was established in 1974 as a section of the ABA to provide resources for lawyers and other legal professionals in the core areas of the business of practicing law -- marketing, management, technology and finance -- through its award-winning magazine, webzines, educational CLE programs, Web site and publishing division, which has more than 80 titles in print.  LPM has established itself as a leader within the profession and is responsible for producing ABA TECHSHOW.

About Edge Legal Marketing
Edge Legal Marketing (www.EdgeLegalMarketing.com) delivers marketing and public relations expertise to service, software and hardware providers targeting the legal market. They help B2B businesses market and sell their products and services to corporate legal departments, law firms, federal and state courts and legal associations. Edge Legal Marketing services include strategic planning, marketing and e-marketing action plans, alliance building, website development, market research, public relations and advertising (concept and media plans).

PR Contact:
Carolyn Depko
Director of Media Relations
Edge Legal Marketing
Phone: 732-533-5491
Email: cdepko@EdgeLegalMarketing.com

Edge Legal Marketing:
Amy L. Juers, MBA
Founder & CEO
Edge Legal Marketing
Phone: 651.450.9090
Email: ajuers@EdgeLegalMarketing.com

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Edge Legal Marketing (www.edgelegalmarketing.com) delivers marketing and public relations expertise to service, software and hardware providers targeting the legal market.