WOODLAND HILLS, Calif., February 23, 2010 — Image Work Communications (IWC) – has done it again; Saving the World from Creative Boredom – this time by humanizing technology with story. The micro agency and media production studio recently received the latest validation of its approach, in the form of an internal Marketing Excellence Award from Hewlett-Packard for IWC's "Go Digital!" media presentation.
For the award-winning project, IWC told the story of HP's Digital Media Solutions in a three-minute media presentation that went straight to the heart of why potential customers – new media developers, broadcasters, communicators and distributors – should adopt and use HP's advanced digital workflow solutions.
"Starting from a few technical bullet points, we applied our original IWC Discovery & Design Process to produce a clear and compelling visual narrative," said Victor Ortado, director/creative superhero for IWC. "By portraying technology and its uses in human terms, our media presentation resonated emotionally with the target audience."
The "Go Digital!" presentation is designed for use in many ways: as a virtual experience, for live presentation support and press events, and as a one-on-one sales tool.
"IWC specializes in generating media-based experiences that connect the dots between a client's strategy and its audience – crafting visual stories into effective integrated campaigns, media communications, immersive web environments and community-based experiences,"
