Called the Feather Premier Collection, the new 100 per cent hand-made range is already proving a hit with orders from its national network of retailers soaring by 20 per cent and with growing interest from organisations supplying cancer patients who suffer hair-loss.
“I am delighted that this wonderful new product marks our 42 year in business,” said Mr Farhad Sekaleshfar, MD of the company which was founded by his business partner Mr Bijan Todd. “The Feather Premier Collection will be seen as a significant step forward for wig wearers.”
General Manager Ali Nowroozi added: “This is a completely new concept in wig design. These wigs are so lightweight that wearers say they forget they are wearing them.
“Technically advanced, they feature a double monofilament top, non-slippery polyurethane for added security and a superfine lace front for extra comfort. They are ideal for any wig wearer and perfectly suited for long term use.
“In short they are light, look real and simply don’t slip. In other words ideal for any wig wearer especially long term wig wearers.
“Feather Premier Collection wigs are already being worn by women who have lost their hair through chemotherapy or alopecia and they are expressing delight at the level of comfort and security they are now enjoying,” added Ali speaking from the company HQ at Carrington.
“That is why we have been talking to organisations who work with cancer patients. They believe our wigs can bring a new level of comfort and increased confidence to patients.”
“In addition to being far more comfortable for wearers they come in a variety of styles to suit women of all ages. New styles aimed at men and children are currently under development.”
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